October 10, 2008
Baidu, China’s leading online search engine, was the most popular website in China in early September, according to data released Friday by CR-Nielsen, Nielsen Online’s joint venture partnership in China with Beijing Zhongqian Wangrun IT Co. Ltd.
Between September 8 and 14, Baidu attracted 171 million unique browsers — more than double the volume of Google China, which drew 81 million unique browsers during the same period.
CR-Nielsen is the first company authorized to support the delivery of standardized Internet measurement and analysis services in China — home to an estimated 253 million Internet users.
| Rank | China: Top 15 Websites |
Unique Browsers (in millions) |
|---|---|---|
| 1 | Baidu | 171 |
| 2 | Tencent (QQ) | 117 |
| 3 | Sina | 108 |
| 4 | Google (China) | 81 |
| 5 | Sohu | 74 |
| 6 | NetEase (163) | 58 |
| 7 | Soso | 49 |
| 8 | Hao123 | 48 |
| 9 | Youku | 47 |
| 10 | Ku6 | 46 |
| 11 | Yahoo (China) | 39 |
| 12 | Taobao | 39 |
| 13 | Xunlei | 38 |
| 14 | Tudou | 38 |
| 15 | Gougou | 28 |
| Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008). | ||
| Rank | China: Top 10 Search Engines |
Unique Browsers (in millions) |
|---|---|---|
| 1 | Baidu | 171 |
| 2 | Google (China) | 81 |
| 3 | Soso | 49 |
| 4 | Hao123 | 48 |
| 5 | Gougou | 28 |
| 6 | Sogou | 24 |
| 7 | LiveSearch | 15 |
| 8 | Sina iAsk | 11 |
| 9 | Google.com | 9 |
| 10 | 265 | 6 |
| Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008). | ||
| Rank | China: Top 10 Finance Sites |
Unique Browsers (in millions) |
|---|---|---|
| 1 | Hexun | 22 |
| 2 | Sina Finance | 14 |
| 3 | Eastmoney | 13 |
| 4 | Tencent Finance | 8 |
| 5 | ICBC | 7 |
| 6 | NetEase Finance | 5 |
| 7 | Sohu Finance | 5 |
| 8 | ifeng Finance | 4 |
| 9 | JRJ | 4 |
| 10 | Stockstar | 3 |
| Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008). | ||
| Rank | China: Top 10 Video Sites |
Unique Browsers (in millions) |
|---|---|---|
| 1 | Youku | 47 |
| 2 | Ku6 | 46 |
| 3 | Tudou | 38 |
| 4 | 56 | 25 |
| 5 | Sina Video | 24 |
| 6 | 6 rooms | 18 |
| 7 | Mofile | 14 |
| 8 | Pomoho | 9 |
| 9 | Hupo | 6 |
| 10 | Sohu Video | 6 |
| Source: ChinaRank and The Nielsen Company (September 8, 2008 – September 14, 2008). | ||
View the full press release.
Read coverage of Nielsen’s findings in The Wall Street Journal.
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