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June 29, 2009 8 Comments
Anticipatory buzz around the release of the latest model of the iPhone most likely helped Apple secure the top traffic spot among hardware manufacturers in May 2009. The site drew 55.7 million unique viewers, more than double that of Hewlett Packard which attracted more than 21 million visitors.
| Hardware Manufacturer Destinations: May 2009* | ||
|---|---|---|
| Rank | Brand | Unique Audience (000) |
| 1 | Apple | 55,716 |
| 2 | Hewlett Packard | 21,294 |
| 3 | Dell | 16,826 |
| 4 | Sun Microsystems | 3,410 |
| 5 | Nintendo | 2,212 |
| 6 | XBOX | 2,212 |
| 7 | Gateway | 1,847 |
| 8 | MagicJack | 1,812 |
| 9 | Intel | 1,648 |
| 10 | IBM | 1,606 |
| Source: The Nielsen Company *U.S. Home and Work |
||
In June, anticipation of the new iPhone 3G S sent blog mentions up 1,226 percent week-overweek on June 8, the day of the announcement. After the initial announcement, buzz dipped but again picked up after the phone became available to consumers on June 19, with blog mentions more than doubling compared to the week prior.
More hardware and gaming console data available in the Nielsen Online media release.
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[...] unique visitors, more than the site of any other computer hardware manufacturer, according to a report released this week by Nielsen Online. The number of visitors was more than double that of Hewlett-Packard (HPQ), which drew in 21.9 [...]
Apple has one of the most effective marketing strategies of all tech companies. They create a hype of lust for their sexy gadgets, Apple has become a lifestyle and people keep returning to their site because there’s always some new cool gadget to find or something to download. Don’t forget that Apple is also getting a lot of traffic from their music downloads.
[...] unique visitors, more than the site of any other computer hardware manufacturer, according to a report released this week by Nielsen Online. The number of visitors was more than double that of Hewlett-Packard (HPQ), which drew in 21.9 [...]
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