African-Americans, Women and Southerners Talk and Text The Most in the U.S.

August 24, 2010

Think you can guess which Americans talk or text the most on their cellphones?

According to Nielsen, African-Americans use the most voice minutes – on average more than 1,300 a month. Hispanics are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.

African-Americans and Hispanics also text the most. Hispanics send and receive around 767 SMS messages a month while African-Americans send and receive around 780 – significantly more than Asians/Pacific Islanders (384 texts a month) and Whites (566 texts a month). The voice and text results are compiled from one year (April 2009-March 2010) of mobile usage data gathered by the The Nielsen Company, which analyzes the cellphone bills of more than 60,000 mobile subscribers each month in the United States.

Women Have Their Say
And if you think women in the U.S. talk more than men on their cellphones, Nielsen data confirms your suspicion. On average, women talk 22 % more than men (856.3 minutes a month compared to men’s 666.7). Turns out, American women are more communicative in general on mobile devices; they text more, too, sending or receiving an average of 601 SMS messages a month compared to the 447 monthly text messages sent or received by the average American male.

Teens Rule for Texting
Not surprisingly, teens text the most, sending or receiving an amazing 2,779 SMS messages a month. In the next two age brackets, text usage falls by more than half each time, with those aged 18-24 sending or receiving 1,299 messages and those aged 25-34 exchanging an average of 592 messages. While the text usage varies greatly between those 18-24 and those 25-34, their voice usage is quite close (981 voice minutes for 18-24 and 952 minutes a month for those 25-34 years old.)

voice-text-by-age

The South Speaks Up
Location plays into usage patterns as well. Southerners are the most talkative, but while Florida ranks high in terms of monthly voice minutes used, it ranks very low for text messaging (the state has one of the highest median ages and older Americans text the least.) Mississippi, interestingly enough, ranks high for both talking and texting.

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  • http://bosscreative.net/jacketandtierequired/ Mike Johnston

    Women talk more then men and teens text a lot. I need to be paid to do these surveys.

  • Sarah

    Why is it “interesting” that we Mississippians communicate a lot? Has the author(s) read Faulkner? :)

  • Guest

    The racial break down is quite interesting, as well as the ratio of voice:data; it speaks to generational differences.

  • dnnschua

    in the chart of Average Voice Minute Per Month by State, why is it that the sounthern states talk more than the northern states? Also, at the chart below that, why do the coastal states text less than those in the middle?

  • Gina

    Interesting statistics. Supports the theory that women communicate better.

  • Ghadeer

    Nice to know, thanks. It would be interested in a study shows stats on mobile web browsing.

  • TraceyES

    If teens are using their cell phones so much, chances are pretty good that a lot of that time, they are talking to a parent. Do we want to guess which parent teens talk to more when it comes to rides, check-ins or family plans? I'd lay my salary on the fact that it's Mom most of the time. Which may help explain why women are on their cellphones more often…they're taking calls from their chatty kids.

  • http://www.facebook.com/fpatrick Frank Patrick

    Those teen text numbers look insanely high – one SMS every 15-16 minutes in a 30 day month. Yes they probably clump up. but still…

    What is the basis of this survey? All teens or teens that text?

  • jim

    myybe i'm old fashion but wasn't the reason to have a phone was to be able to talk, I repeat talk to each other? I know that texting has it's place and time like when I;m in a MEETING, and out of courtesy you can still get a message and get back to it later. The thing that gets & I have seen it, these kids in a mall or walking in town 2 feet apart texting each other, DUH!!! Do there mouths shut down when they get that cell phone in their hands? I also find it offensive when your dealing with a customer and they think you have all the time in the world to wait on their phone calls or answering their texting. Rude and loudmouths must make them seem cool and important to everyone!!!

  • Kevin Richardson

    There's definitely more than meets the eye with state-by-state voice and text data, especially text. It would be interesting to hear more from Nielsen on this, including how it concentrates (or doesn't) by market or urban vs rural. Otherwise hard to envision common factor (if there is one) connecting OH & PA, KA & OK, UT & WY, and MS?

  • roxanne watts

    texting eliminates the personal touch of a voice… and at times seems to be the best avenue to avoid confrontation or working out relationships when there is conflict.

  • http://www.facebook.com/profile.php?id=573176383 Margie Eberline

    "speaks" nice word choice!

  • Jeremy Nurse

    These statistics are quite intriguing; it would be interesting to know how these stats differ by market (country) and it what actually causes the phenomena. For example, why do African Americans and Hispanics talk and text more? Also, why do Whites talk and text less?

    I am sure a better understanding of the drivers would provide greater insight and decision support for executives within the telecom and related industries.

  • http://www.menacingsprite.com AMJL

    I actally am in the 25-34 bracket (am a female) I typically use about 200 minutes a month of talk and use about 2000 text messages a month so, I guess I am the A-typical person.

  • Kyle

    I would assume it is an average amongst teens that have texting.

  • kathleen

    I hardly ever use text. I am a 55 year old woman and have a hard time with texting.

  • http://www.facebook.com/CherylMorrisWalder Cheryl Morris Walder

    Age Demographics , I'm sure that some states have more teens and maybe younger people in general that would make for higher numbers in the areas which people in those particular age groups are over-represented … Sometimes You will hear of Phone Scams and stuff where part of the scheme involves a person in one place who hacks into a landline or another phone line often in a whole separate state and unbeknownst to the owner of the number that gets charged or service is somehow used to allow fraudsters to make phone and data calls that work off the other one and that the person who is doing it can use free of charge and anonymously

  • http://www.facebook.com/CherylMorrisWalder Cheryl Morris Walder

    I am going to take a stab at this one .. My guess would be that those on the coasts are living more mobile ( more movement

    Or that perhaps they talk LONGER and use more words to say the same thing that a man might choose to say with only a few words and those words might be just the ones to get the point across .. A man’s point is rarely to talk ( as in the actual activity of talking itself ) because Men tend to use talking for communicating whatever it is that is being said , and words mean what the definition says they do ( assuming proper knowledge of a used word’s definition and appropriate usage ) and when you read whatever it is that was written by the man it will probably be fact driven , solution oriented , you probably won’t have to do much or even any “thinking” into what other words could be there other than the one’s that are printed . If there were supposed to have been more words included you would be reading a longer piece than what you have and it will include the new words wherever they should be

  • EdMan

    I just found out that when it rains, you get wet.
    Now, you are telling me that women talk more than men.
    WOW!

  • http://www.facebook.com/profile.php?id=567757416 Dan Benjamin

    Correction: Supports the theory that women communicate MORE.

  • Marin

    Equating frequency with the quality of the communication?

  • http://www.facebook.com/wleknisl828 Melissa Ann King

    It would be interesting to see the states map with a control for age. I see Florida hardly ever texts, but I believe the older generation is swinging this so that it is masking really whats happening geographically.

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