A study of simultaneous TV and Internet usage found that 12% of Super Bowl viewers last year also spent time on the web, at an average of 24 minutes per user.

Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.

According to The Nielsen Company, mobile Internet traffic in December 2009 was similar to total Internet use, with the largest audiences being seen for search, e-mail and social networking.

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice looks at the habits, cost, and growth of text messaging done by American teens.

Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.

Thirty-nine percent of Facebook users in the U.S., U.K. and Australia have already donated to the Haitian earthquake relief efforts. Another 21 percent still plan to do so, according to a joint survey conducted by Facebook and Nielsen.

As sites like Twitter and Facebook continue to grow, global consumers spent more than five and half hours on social networking sites in December 2009.

The Nielsen Company revealed the impact that a performance on the Sunday Results programme of the UK series X Factor had on digital download sales (online and mobile), online buzz and radio airplay for the special guest stars promoting a track.

In the wake of Tuesday’s devastating 7.0 earthquake in Haiti, much of what people around the world are learning is coming from social media sources, according to The Nielsen Company.

The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.