Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.

A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading …

During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video.

Overall, 211 million Americans were active online in December 2011 and Nielsen estimated that over 273 million Americans had access to the Internet.

According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

Microsoft was the most visited Computer and Consumer Electronics brand in September 2011 with 93.8 million unique U.S. visitors, according to Nielsen’s State of the Media: Consumer Usage Report.

Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free.

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to Nielsen.

During November 2011, there were 166.9 million unique U.S. video viewers who streamed almost 22 billion videos and spent more than 5 hours on average watching online video.

During November 2011, Google was the most-visited Web brand with 174.3 million unique U.S. visitors. The list of Top Brands remained the same as the month before, with the Amazon overtaking Wikipedia as the 8th ranked site by total audience in November, reflecting greater consumer activity during the busy holiday shopping season.