Online + Mobile - February 2012
New research from Nielsen’s upcoming U.S. Digital Consumer Report looks at mobile shopping activities among smartphone owners.
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Whether or not you have a smartphone is closely related to both how old you are and how much money you make, according to the most recent survey results from Nielsen. A survey of more than 20,000 mobile consumers in January shows a link between age, income and smartphone ownership.
[read more]New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with the availability of digital terrestrial television (DTT), are increasingly impacting Australians’ television viewing habits.
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The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households use a tablet computer – a nine percent increase compared to Q3 2011.
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Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing.
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Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.
[read more]A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading …
[read more]During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video.
[read more]Overall, 211 million Americans were active online in December 2011 and Nielsen estimated that over 273 million Americans had access to the Internet.
[read more]According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.
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