Online + Mobile - February 2012

Posted Feb 22, 2012

New research from Nielsen’s upcoming U.S. Digital Consumer Report looks at mobile shopping activities among smartphone owners.

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Survey: New U.S. Smartphone Growth by Age and Income
Posted Feb 20, 2012

Whether or not you have a smartphone is closely related to both how old you are and how much money you make, according to the most recent survey results from Nielsen. A survey of more than 20,000 mobile consumers in January shows a link between age, income and smartphone ownership.

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Posted Feb 20, 2012

New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with the availability of digital terrestrial television (DTT), are increasingly impacting Australians’ television viewing habits.

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American Families See Tablets as Playmate, Teacher and Babysitter
Posted Feb 16, 2012

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households use a tablet computer – a nine percent increase compared to Q3 2011.

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Report: How Americans are Spending their Media Time… and Money
Posted Feb 9, 2012

Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing.

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Giants vs Patriots: Playbook for the Social Super Bowl
Posted Feb 1, 2012

Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.

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Posted Jan 27, 2012

A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading …

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Posted Jan 25, 2012

During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video.

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Posted Jan 25, 2012

Overall, 211 million Americans were active online in December 2011 and Nielsen estimated that over 273 million Americans had access to the Internet.

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More US Consumers Choosing Smartphones as Apple Closes the Gap on Android
Posted Jan 18, 2012

According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

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