October 15, 2008
Microsoft unseated longtime number two-ranked Web brand, Yahoo! in September, Nielsen Online reported Wednesday.
Last month, Microsoft drew almost 120.9 million unique visitors, while Yahoo! drew 116.7 million.
Google remained the top-ranked Web brand in September, with more than 127 million unique visitors, according to Nielsen.
| Rank | Top Web Brands | Unique Audience (in 000s) |
Time Per Person (hh:mm:ss) |
|---|---|---|---|
| 1 | 127,137 | 1:54:30 | |
| 2 | Microsoft | 120,997 | 2:26:49 |
| 3 | Yahoo! | 116,715 | 3:24:00 |
| 4 | Time Warner (*Division) | 95,203 | 3:28:57 |
| 5 | News Corp. Online | 79,158 | 1:36:36 |
| 6 | InterActiveCorp | 67,212 | 0:20:47 |
| 7 | eBay | 63,259 | 1:43:00 |
| 8 | Wikimedia Foundation | 56,778 | 0:19:27 |
| 9 | Amazon | 55,052 | 0:25:51 |
| 10 | Walt Disney Internet Group | 53,213 | 0:51:08 |
| Source: The Nielsen Company (September 2008, U.S. home and work). | |||
| *Note: Time Warner division excludes Turner Network’s audience. | |||
View the full press release.
View top U.S. Web brands for June 2008, July, 2008, and August 2008.
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