Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” If data captured from December 2007 through December 2008 is any indication, that percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.
“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”
More Time For Community
Time spent on social network sites is also expanding: Across the globe in 2008 activity in ‘Member Communities’ accounted for one in every 15 online minutes – now it accounts for one in every 11. In Brazil the average is one of every four minutes and in UK it’s one in every six minutes.
Not Just For The Young
While social networks started out among the younger audience, they’ve become more mainstream
with the passage of time. Not surprisingly the audience has become broader and older. This shift has primarily been driven by Facebook whose greatest growth has come from people aged 35-49 years of age (+24.1 million). From December 2007 through December 2008, Facebook added almost twice as many 50-64 year old visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million).
Mobile On The Move
As Mixi in Japan shows, the increasing popularity of social networks has resulted in increasing demand to access them on the move. Mobile is a natural fit for social networks, as consumers are used to connecting with friends via mobile calls and text. UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). The numbers of people doing so are a big increase on last year – 249% in the UK and 156% in the US.
For additional trend data and insights, download the full report of Nielsen’s Global Faces and Networked Places.
Interesting statistics. Not necessarily new information, but a nice summation and validation for those of us that have been seeing these trends occur.
Thanks!
[...] The fact that you are reading this right now on our company blog, makes you just like 10% of the other global online users. In fact Germany, one the biggest market for trade shows and conventions is the second highest in community participation in social networks. You can get more information from the report on the Nielsen Online blog. [...]
[...] but social networking has eclipsed e-mail in popularity. The latest Nielsen survey (PDF) found that 66.8 percent of the global online population spends time at “Member Communities,” a category which includes both blogs and social networks. That makes social networking about two [...]
Interesting facts about advertising and the perception of users ! A must have for any pro or student in the online world! Thanks !
[...] Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than [...]
[...] Finds Nielsen Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than [...]
[...] am not surprised reading the latest analytics that people spent more time on social networks compared to what they do using their emails. While [...]
[...] Report 2009 and Nielsen made their study on social networking’s new global footprint, named Global faces and networked places, [...]
[...] sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places. From December ‘07 through December ‘08, Facebook added almost twice as many 50-64 year [...]
[...] via Social Networking’s New Global Footprint | Nielsen Wire. [...]
[...] a comment Nielsen Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than [...]
[...] http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/ [...]
[...] Social Networking’s New Global Footprint | Nielsen Wire Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” (tags: Nielsen Social networking) [...]
[...] Online has issued a report stating that social networking was more popular than e-mail last year. This should come as no [...]
Useful aggregation of results that most of us are aware of but it’s great to see the figures in ‘black-and-white’.
[...] Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than [...]
[...] Nielsen Online: Social networking has become a fundamental part of the global online experience; http://tr.im/hczm [...]
[...] to a recent study from Neilsen Online, in 2008, network sites and blogs saw more time spent by users than [...]
[...] Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than [...]
[...] described Twitter as the “Poor Man’s email system.” However, according to a new report from Nielsen, traditional email systems – which Mr. Schmidt inferred Twitter was a knockoff of- are falling out [...]
[...] See Also: More From the Nielsen Online Blog [...]
[...] in Business, Social Media, Society & Culture, The Digital Life Nielsen has come out with a study showing the solidification of the use of online social media sites for internet users. It’s [...]
[...] recent Nielsen Online report shows that social networks and blogging sites are now the fourth most popular activity on [...]
[...] networks and blogs are now more poplar than email, Nielsen reports. Time spent on them accounts for more than 10 total Internet time, and is growing three times [...]
[...] the demographics for social networking is rapidly getting older and broader [2] [...]
[...] used to be just for college students and alumni, is catching on with the masses. A new report from Nielsen looks at numbers on the social network giant and find they’re gaining ground. Social [...]
[...] John Burbank, CEO of Nielsen Online said, “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.” Source: Social Networking’s New Global Footprint [...]
[...] new report was issued by Nielsen – Social Networking’s Global Footprint. One of the interesting points in this report (and there are many) is Facebook’s jump in numbers [...]
[...] networks and blogs are now more poplar than email, Nielsen reports. Time spent on them accounts for more than 10 total Internet time, and is growing three times [...]
[...] How many people are checking their inbox today rather spending on social networking sites first? A survey from Nielsen Online says, 10% of time spent over Internet is spent over social networking sites and blog across the [...]
[...] SOURCE: Social Networking’s New Global Footprint [...]
[...] SOURCE: Social Networking’s New Global Footprint [...]
[...] SOURCE: Social Networking’s New Global Footprint [...]
[...] See Also: More From the Nielsen Online Blog [...]
[...] networking and blogging sites is now the most popular online activity according to a new Nielson report, outpacing email. The study found that two-thirds of the world’s population visited a social [...]
[...] According to Nielsen, two-thirds of the world’s internet population is now visiting social media sites. Makes you wonder what the other third are doing! [...]
[...] came out with a great report Monday–the big statistic was that 2/3 of the world’s internet population visit social [...]
[...] via Social Networking’s New Global Footprint | Nielsen Wire. [...]
[...] its latest report, Neilson found that in 2008 people spent more time on social networking sites and blogs than person [...]
[...] more on the Nielsen blog. Now what did you say your website was for [...]
[...] researchers Nielsen Online says in a report that over two-thirds of web users worldwide take part in “member communities”, which include [...]
[...] sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks [...]
[...] the Nielsen numbers do confirm that adults have definitely warmed to social networks, they do not indicate what people [...]
[...] Social Networking’s New Global Footprint | Nielsen Wire [...]
great report
Nice to see this shift and the Internet going social.
[...] sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks [...]
[...] Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than [...]
[...] Nielsen Report on Social Networking [...]
[...] that 66.8 percent of the global online population spends time at “Member Communities”, a category that includes both blogs and social networks. That makes social networking about two [...]
[...] latest report from Nielsen Wire is [...]
[...] networks and blogs are now the 4th most popular online activity, and that is ahead of email. According to a new report by the Nielsen Company, titled “Global Faces and Networked Places:” “Now visited [...]
[...] a long headline but it pretty much sums up Nielsen’s latest report, “Global Faces and Networked Places” (pdf). I like the way they describe it as a [...]
[...] how social networking has become much more popular than email nowadays. Go and have a read at Social Networking’s New Global Footprint. It’s a good read, I can tell [...]
[...] of people using email. That is amazing! Also, the biggest age group to get online and use these social networking sites (ex. Facebook) were people in the 35-49 age group. Facebook audience age demographics 2009 [...]
[...] those low marketing/innovation scores a strong presence on social networks. According to a recent Nielsen Company study, two-thirds of the world’s Internet population visited a social networking site or blogging [...]
[...] SOURCE: Social Networking’s New Global Footprint [...]
[...] those low marketing/innovation scores a strong presence on social networks. According to a recent Nielsen Company study, two-thirds of the world’s Internet population visited a social networking site or blogging [...]
[...] http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/ [...]
[...] http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/ [...]
Now corporate educators need to continue to embrace social networking – or optimizing your network – as a paradigm shift in “how workers learn”. Not so much about skills gaps and training as much as it is about optimizing your network to get help you get results.
I had found some “believers” a few months ago..http://www.mindmuze.com/blog/2008/06/17/web-20-believers/
Rick Beaudry
[...] to a new Nielsen report Social Networkings New Global Footprint, two-thirds of Internet users spend 10% of their time online on Social Networking sites. Steven [...]
[...] http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint/ [...]
[...] or blogging sites, accounting for almost 10% of all internet time,” according to a new Nielsen [...]
[...] model), which is forcing us to become de facto PR practitioners (notice I didn’t say pros). Because more people are using social networking than they are email. Because young people don’t get information from traditional media, they’re getting it [...]
[...] including mobile technologies (see iView and ABC Mobile, for example). Nielsen’s (2009) Global Faces and Networked Places exemplifies the changing demographics for [...]
[...] 31, 2009 in Uncategorized Research from Nielsen shows that social networks and blogs, has become the fourth most popular online category – ahead [...]
[...] on board. This is the future of the way people will converse with each other. As of this posting, two-thirds of the entire world population is using social media, according to research done by Nielsen If you’re not using social media, you’re missing [...]
[...] 10% of all Internet activity, according to Global Faces and Networked Places, a 2008 year-end report from Nielsen [...]
[...] Nielsen report Global Faces and Networked Places, tracks the shift in consumer behaviour and the emerging growth in popularity of social networks. [...]
[...] the first and last accessed sites that many people use during their Internet sessions. In a recent Nielsen study, 10% of all “internet time” is spent in social networks. Facebook is being used as [...]
[...] compañía de medición de audiencias Nielsen ha hecho público el informe “Global Faces and Networked Places”, en el que analiza la evolución de los sectores y actividades más populares de Internet: [...]
[...] of history behind the mega social networks, there is a global movement which cannot be ignored. Nielson Wire says “Two-thirds of the world’s Internet population visit social networking or blogging [...]
[...] released a really interesting report in March about the changing face of social computing, one of my favourite findings from the report [...]
Nice summary. Big question is if social networking is going to turn out as a bubble in 2009. Here in Europe I think we’re seeing the first signs of lower activity on profiles, “defriending” etc. so it will be interesting to see where it all goes.
[...] Nielsen: Social Networking New Global Footprint [...]
[...] Source: http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint/ [...]
[...] than they do by email. The way that we all interact and acquire information is evolving again. Nielsen Online Research notes that membership-based communities are visited by more than two-thirds of Internet users from [...]
[...] networks, but 3.2 million seniors have also joined Facebook in the past year. Social networking is bigger than email. Social media has far beyond proven itself as being an integral part of any marketing or publicity [...]
[...] latest report from Nielsien, Global Faces and Networked Places, puts the global social network phenomenon during 2008 into context, providing insights and lessons [...]
[...] SOURCE: Social Networking’s New Global Footprint [...]
[...] In February (for the first time ever), people spent more time on social networks than they did with their email. (Nielsen Online) [...]
[...] May 20, 2009 Source: Nielsen [...]
[...] “I’m sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks or [...]
[...] March, 2009 Nielsen Online report found that people across the world spend one in every 11 online minutes in “member [...]
[...] here for the rest of the blog entry, and here to download the [...]
[...] wasn’t that long ago Nielsen highlighted that MySpace was the most popular social network in the world, by total number of users, in just [...]
[...] relationships. However, there is still much we don’t know. For example, recent data from Nielsen Online indicates that people aged 35-49 years were the fastest growing age group to join Facebook in 2008. [...]
[...] as practitioners and experts agree: the social web cannot be ignored. And with heavy-hitting data, Nielson, eMarketer, ComScore and tech news sources all show numbers pointing toward a new, socially-powered [...]
[...] of things Online commerce is changing, as many experts and sources reveal. The new marketing paradigm is one of greater sociability. (*Facebook alone has over 200 [...]
[...] Charles Redell wonders if sustainable brands should tweet, on the basis of a study by Nielsen & Co. that concludes “the average time per person spent on soclail networking sites increased 67 percent from May 2…. [...]
[...] “Time spent on social network sites is also expanding: Across the globe in 2008 activity in ‘Member Communities’ accounted for one in every 15 online minutes – now it accounts for one in every 11. In Brazil the average is one of every four minutes and in UK it’s one in every six minutes.” — source Nielsen Wire. [...]
[...] ad units that push contextually irrelevant content are completely ignored. Considering that the Internet population is increasing the amount of time it spends on these types of properties, advertisers need a way to reach these users in a manner that is consistent with how people use [...]
[...] networking and blogging sites is now the most popular online activity according to a new Nielson report, outpacing email. The study found that two-thirds of the world’s population visited a social [...]
[...] networking and blogging sites is now the most popular online activity according to a new Nielson report, outpacing email. The study found that two-thirds of the world’s population visited a social [...]
[...] Joining a site like Loopthing, a service specifically tailored to businesses interacting with individuals, is the next logical step to take for an entrepreneur. This is because two-thirds of the internet users are now involved in a social networking or blogging activity [source: Nielsen wire]. [...]
[...] http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint/ [...]
[...] ^ Global Faces and Networked Places [...]
[...] Social Networking’s New Global Footprint – Nielsen Wire – Mar ‘09 [...]
[...] networks and blogs are now more poplar than email, Nielsen reports. Time spent on them accounts for more than 10 total Internet time, and is growing three times [...]
[...] Social networks and blogs are now more poplar than email, Nielsen reports. Time spent on them accounts for more than 10 total Internet time, and is growing three times [...]
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