Comments on: Nielsen’s Tom Ziangas On NCAA Tournament Advertising http://blog.nielsen.com/nielsenwire/nielsen-news/nielsens-tom-ziangas-on-ncaa-tournament-advertising/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Nielsen Wire http://blog.nielsen.com/nielsenwire/nielsen-news/nielsens-tom-ziangas-on-ncaa-tournament-advertising/comment-page-1/#comment-6097 Nielsen Wire Fri, 20 Mar 2009 19:34:26 +0000 http://blog.nielsen.com/nielsenwire/?p=9404#comment-6097 Terry, I see your point, but my comments extend to all advertising, including corporate sponsorship, TV ads, web promotions, etc. The strength of the NCAA brand keeps those large advertisers in the overall mix. For example, GM chose to opt out of the Super Bowl this year, but not the NCAA Tournament on CBS. http://www.broadcastingcable.com/article/179847-EXCLUSIVE_General_Motors_Sticks_With_CBS_NCAA.php Thanks, Tom Ziangas, Nielsen Sports Terry,

I see your point, but my comments extend to all advertising, including corporate sponsorship, TV ads, web promotions, etc. The strength of the NCAA brand keeps those large advertisers in the overall mix. For example, GM chose to opt out of the Super Bowl this year, but not the NCAA Tournament on CBS.

http://www.broadcastingcable.com/article/179847-EXCLUSIVE_General_Motors_Sticks_With_CBS_NCAA.php

Thanks,

Tom Ziangas, Nielsen Sports

]]> By: Terry Lefton http://blog.nielsen.com/nielsenwire/nielsen-news/nielsens-tom-ziangas-on-ncaa-tournament-advertising/comment-page-1/#comment-6085 Terry Lefton Fri, 20 Mar 2009 17:16:04 +0000 http://blog.nielsen.com/nielsenwire/?p=9404#comment-6085 As NCAA corporate sponsors, Coke, AT&T and GM are contractually obligated to advertise on CBS during the tourney. So this point about advertisers recognizing the relevance of CBS is specious. “The one thing you think about as far as the NCAA tournament is it’s synonymous with CBS,” said Ziangas. “I think advertisers understand that. That’s why you have people like Coke and AT&T - and evenGM. As NCAA corporate sponsors, Coke, AT&T and GM are contractually obligated to advertise on CBS during the tourney. So this point about advertisers recognizing the relevance of CBS is specious.

“The one thing you think about as far as the NCAA tournament is it’s synonymous with CBS,” said Ziangas. “I think advertisers understand that. That’s why you have people like Coke and AT&T – and evenGM.

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