Comments on: Financial Company Ads: Out Of Sight… Out Of Business?

By: Out of Sight, Out of Mind, Out of Business? « Fredzimny’s CCCCC Blog

Out of Sight, Out of Mind, Out of Business? « Fredzimny’s CCCCC Blog — Tue, 14 Apr 2009 01:05:32 +0000

[...] would increase the confidence of only 25 percent. ( For more info on the Nielsen study go to http://blog.nielsen.com/nielsenwire/nielsen-news/financial-company-ads-out-of-sight-out-of-business [...]

By: Out of Sight, Out of Mind, Out of Business? « Bianchi Biz Blog

Out of Sight, Out of Mind, Out of Business? « Bianchi Biz Blog — Mon, 13 Apr 2009 15:35:47 +0000

By: THINKing » Communicating In Tough Times

THINKing » Communicating In Tough Times — Fri, 03 Apr 2009 13:08:26 +0000

[...] didn’t need a new Nielsen study to tell me that a financial institution can improve customer confidence through advertising. It [...]

By: Advertising Builds Confidence for Financial Brands in Crisis, Nielsen IAG Study Finds | Ad Operations Online

Thu, 26 Mar 2009 10:01:13 +0000

[...] Details from the study, including charts and a video of Richard Khaleel, EVP of Nielsen IAG’s Financial practice, are available at Nielsen Wire: http://blog.nielsen.com/nielsenwire/nielsen-news/financial-company-ads-out-of-sight-out-of-business. [...]

By: Mark Madsen

Mark Madsen — Mon, 23 Mar 2009 21:59:57 +0000

With the financial industry in a constant state of change, it is vital that we reach out to our clients and referral relationship partners almost daily. Whether it is direct mail, TV, social media, blogs, or phone – just letting people know that we are committed to staying in the game can be enough to gain that confidence we need.

Companies don’t necessarily have to spend more money on advertising to reach their clients. A simple blog with a few updated posts a week would bring that level of humanity and understanding that clients are looking to connect with.

By: Out Of Sight… Out Of Business? « Cole Marketing Strategies

Out Of Sight… Out Of Business? « Cole Marketing Strategies — Mon, 23 Mar 2009 13:57:09 +0000

[...] (read more) [...]

By: Nielson AIG studies flags that consumers are more confident about financial brands that advertise | Steve Newman Digital Marketing Blog

Fri, 20 Mar 2009 22:03:42 +0000

[...] by Nielsen AIG found that consumer confidence in the long-term health of financial companies is dramatically [...]

By: Michael Thompson

Michael Thompson — Fri, 20 Mar 2009 19:04:35 +0000

I suspect this also demonstrates the value of focus. There have been a lot of ads out there which address the “soundness” of the banks. I wonder too if these institutions are at the same time ramping up their PR which may also affect the results.

Nonetheless, I agree that out of sight = out of mind which ultimately can mean diminished business. This is especially true at times like this where there is more competition for the customer’s business.