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]]> http://blog.nielsen.com/nielsenwire/media_entertainment/women-increasingly-super-super-bowl-fans/comment-page-1/#comment-4966 How To Piss Off Women » client k Fri, 06 Feb 2009 10:03:42 +0000 http://blog.nielsen.com/nielsenwire/?p=7570#comment-4966 [...] Teleflora didn’t know women watched the Super Bowl (in 2008, 39% of viewers were female over the age of 18) or they didn’t know women don’t like to be insulted (men are open to it, women are [...] [...] Teleflora didn’t know women watched the Super Bowl (in 2008, 39% of viewers were female over the age of 18) or they didn’t know women don’t like to be insulted (men are open to it, women are [...]

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/women-increasingly-super-super-bowl-fans/comment-page-1/#comment-4889 Three million reasons advertisers hope you watch the Super Bowl « The PR Radar Sun, 01 Feb 2009 02:53:45 +0000 http://blog.nielsen.com/nielsenwire/?p=7570#comment-4889 [...] men aren’t necessarily the only target audience for these Super Bowl ads anymore. According to Nielsen, 37.7 million adult women watched the game last year, but men seemed to like the commercials more [...] [...] men aren’t necessarily the only target audience for these Super Bowl ads anymore. According to Nielsen, 37.7 million adult women watched the game last year, but men seemed to like the commercials more [...]

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