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Who’s Watching the 2008 U.S. Election Debates?

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October 6, 2008 4 Comments

Sixty-one percent of all U.S. households watched at least one of the two 2008 election debates aired so far, according to a new analysis released Monday by Nielsen.

On average, 41% of all homes watched the V.P. debate last Thursday — up one-third from the first presidential debate the previous Friday night, which reached an average of 31% of all households.

Of all households, 39% watched neither debate, while 30.3% tuned in to both.  11.2% of all homes tuned in to the presidential debate only, and 19.5% tuned in to just the V.P. debate. 

Both debates drew audiences made up mostly of white viewers with higher levels of income ($100,000+) and education (4+ years of college).

Older viewers (age 55+) made up the largest portion of the TV audiences for both debates (42% – 46%).  However, the Biden-Palin V.P. debate (median age: 52) drew a slightly larger portion of younger viewers than the first Obama-McCain debate (median age: 54).

Homes headed by African Americans made up a larger portion of the presidential debate audience (14.0%) than the V.P. debate audience (12.3%).  African American homes normally account for 12.2% of all U.S. TV households.

Overall, Hispanic viewers were less likely to watch the debates.  Hispanic households, which account for 11.1%  of all TV households in the U.S., made up just 6.3% to 6.5% of the combined audience for the two debates. 

A closer look at the minute-by-minute ratings for both debates reveals few peaks or drop-offs in household viewing, which remained steady throughout both the telecasts.

 

 

 

 

 

 

 

 

 

 

Read the full report — and stay tuned during the presidential debates for more Nielsen TV audience analyses.

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4 Comments »

  • WATCH US EXPLODE said:

    Interesting. Would be nice to see a comparison with previous presidential debates! I’d guess that there is more interest this election than in previous election years, which could also reflect in the polls.

  • decidedly lukewarm” about John McCain’s health care proposals | NewsMesh said:

    [...] one of the two 2008 election debates aired so far,” according to Nielsen. “Homes headed by African Americans made up a larger portion of the presidential debate audience (14.0%) than the V.P. debate audience (12.3%). African American [...]

  • Still peeking at the future… « Marisacat said:

    [...] FWIW… snagged from Chicago Trib’s Swamp: Forty-one percent of all households tuned into the vice presidential debate, Nielsen has found – the second-most-watched of any presidential or vice presidential debate. And today, Nielsen reports that 61 percent of all households have watched at least one of the debates so far – the first one between presidential nominees Barack Obama and John McCain or the only one between Palin and Biden. Nielsen also has found that 30 percent tuned in to both debates. [...]

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