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Who Won The Battle For Gamers’ Hearts At E3?

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June 17, 2009 20 Comments

Since the end of E3, a major gaming industry conference, many have speculated about which titles generated the most hype (and consumer interest) out of the gate. In terms of online buzz volume, several newly announced titles grabbed the lion’s share of attention with New Super Mario Brothers Wii leading the pack with 4.6 percent of E3 buzz. But looking at gamer sentiment in Nielsen’s Video Game Tracking survey shows that Halo ODST and God of War III lead in consumer purchase interest as of last week.

The table below shows total positive purchase interest (definitely or probably interested in buying the title) for games that garnered at least 30 percent on this metric and will be released at least a month from now.  For most of these twelve titles, either a trailer was released or gameplay was demoed in some form at E3. But interestingly, there were not massive spikes in consumer interest in purchasing these titles from pre- to post-E3. Most moved up or down 1-2 percent at most, which is well within the margin of error. In other words, games that already tugged at gamers’ hearts held on.

Title 1 Week post-E3 (June 7-June 14)
Halo ODST (9/22/09) 53%
God of War III (March 2010) 49%
Wii Sports Resort (7/28/09) 45%
Guitar Hero 5 (9/1/09) 42%
Final Fantasy XIII (April 2010) 37%
Madden 2010 (8/14/09) 35%
Guitar Hero: Van Halen (12/1/09) 34%
Assassins Creed 2 (11/17/09) 32%
Need for Speed: Shift (9/22/09) 32%
Need for Speed: Nitro (10/17/09) 32%
NCAA Football 10 (7/14/09) 32%
Beatles Rock Band (9/8/09) 30%
Source: The Nielsen Company
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20 Comments »

  • marvin said:

    the buzz i heard and felt at the e3 was not so much for halo:odst or gow III, but for activision’s call of duty: modern warfare 2. i have my serious doubts as to why this title is not under the top 10.

  • eddie said:

    this list is very wrong. Uncharted 2? Modern Warfare 2? really?

  • Charlie said:

    Thanks for your comments. I wrote this post and yes we looked at all titles we track, including Modern Warfare 2 and Uncharted 2. Modern Warfare 2 was at 27% for last week and Uncharted 2 was at 23% when we last tracked it, the week of June 1st.

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  • Tom said:

    It’s hard to believe that Modern Warfare 2 or Uncharted 2 are not up there, but I’m glad to see ODST as number one.

  • And The Biggest-Selling Game Out Of E3 Might Be… [Retail] | Newzcafe said:

    [...] Who Won The Battle For Gamers’ Hearts At E3? [Nielsen] [...]

  • Halo 3: ODST, God of War III top E3 favorites – Survey | Broke Controller said:

    [...] The survey asked gamers which games presented at E3 they were definitely or probably interested in purchasing. Some 53 percent of respondents were likely to purchase Halo 3: ODST, with 49 percent for God of War III. On the other end of the list, The Beatles: Rock Band ranked last at 12th with 30 percent. [...]

  • michael said:

    i think there is a difference between modern warfare 2 and call of duty 2, call of duty is a subtitle for modern warfare, and not the main game title per se. Hopefully i got this right to clear it up.

  • ben said:

    halo 3 odst…good to see! personally thats the only game im lookin forward to,and forza 3 of course.but yea il be set for a while with those to stunners!
    nice one bungie-nice one microsoft!

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  • Josh said:

    Surprised Splinter Cell: Conviction isn’t on the list to be honest. Pre-E3 I wouldn’t have given it a second thought, but since that trailer it’s definitely number 1 on my purchase list for the coming months.

    Either way, I trust your research more than I trust my personal opinion. Keep up the good work guys. =]

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  • Précommandez Halo 3: ODST et recevez le Sergent Johnson | Gamers Life said:

    [...] raisons qui font que Halo 3: ODST s’avère être le jeu le plus attendu sur le marché américain d’après l’étude du cabinet indépendant Nielsen à la fin de l’E3 2009. Mais ce n’est pas tout, car les petits malins ayant décidé de [...]

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  • FTS Cabbage said:

    I’m curious as to where Forza Motorsport 3 ranks, considering I preordered it after E3 and I probably won’t get NFS:Shift unless it has really good reviews.

  • www.halfoffds.com » Blog Archive » Halo 3: ODST, God of War III top E3 favorites - Survey said:

    [...] The survey asked gamers which games presented at E3 they were definitely or probably interested in purchasing. Some 53 percent of respondents were likely to purchase Halo 3: ODST, with 49 percent for God of War III. On the other end of the list, The Beatles: Rock Band ranked last at 12th with 30 percent. [...]

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