Comments on: Video Game Ads Boost Brand Awareness — And Sales http://blog.nielsen.com/nielsenwire/media_entertainment/video-game-ads-boost-brand-awarness-and-sales/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Jonathan Salem Baskin http://blog.nielsen.com/nielsenwire/media_entertainment/video-game-ads-boost-brand-awarness-and-sales/comment-page-1/#comment-3667 Jonathan Salem Baskin Sun, 30 Nov 2008 22:30:17 +0000 http://blog.nielsen.com/nielsenwire/?p=1320#comment-3667 Talk is great, but it's also cheap...actually, it's worthless, unless it gets translated into sales. Branding is facing a whole world of pain as 2009 approaches; getting gamer interest, or even comment, is only a small fraction of the challenge facing brands. Using games as glorified billboards (or ad channels) doesn't get them any closer to overcoming it. In my new book, Branding Only Works on Cattle, I explore in great detail a new approach to brands and games; namely, I think it's nuts that brands try to use games as tactics or ad channels, and instead propose that games redefine the very strategy behind branding. I've made my chapter on the subject available as a free download on my site (for a limited time); it's available at: http://www.baskinbrand.com/2008/11/free-chapter-brands-games.html. Talk is great, but it’s also cheap…actually, it’s worthless, unless it gets translated into sales. Branding is facing a whole world of pain as 2009 approaches; getting gamer interest, or even comment, is only a small fraction of the challenge facing brands. Using games as glorified billboards (or ad channels) doesn’t get them any closer to overcoming it.

In my new book, Branding Only Works on Cattle, I explore in great detail a new approach to brands and games; namely, I think it’s nuts that brands try to use games as tactics or ad channels, and instead propose that games redefine the very strategy behind branding.

I’ve made my chapter on the subject available as a free download on my site (for a limited time); it’s available at: http://www.baskinbrand.com/2008/11/free-chapter-brands-games.html.

]]> By: GameGrip.com » Video Game Ads Boost Brand Awarness — And Sales http://blog.nielsen.com/nielsenwire/media_entertainment/video-game-ads-boost-brand-awarness-and-sales/comment-page-1/#comment-784 GameGrip.com » Video Game Ads Boost Brand Awarness — And Sales Tue, 16 Sep 2008 22:09:57 +0000 http://blog.nielsen.com/nielsenwire/?p=1320#comment-784 [...] Excerpt from: Video Game Ads Boost Brand Awarness — And Sales [...] [...] Excerpt from: Video Game Ads Boost Brand Awarness — And Sales [...]

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