Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG.
“Engagement” refers to the amount of attention paid to a television program by the average viewer. Nielsen measures TV engagement by questioning a representative panel of viewers about their recall of specific telecasts’ content.
John McCain’s acceptance speech on September 4 drew the most attentive audience of uncommitted viewers, Nielsen reported. Telecasts of Barack Obama’s and Sarah Palin’s acceptance speeches on August 28 and September 3, respectively, tied in second place as the second most engaging telecasts among uncommitted viewers.
Overall, viewers were more engaged by the telecasts of the RNC vs. the DNC. Registered voters were 10% more engaged by the RNC than the DNC, while likely voters were 12% more engaged in RNC viewing.
Male viewers were among the most attentive RNC viewers (15% higher engagement with RNC than DNC), as were older viewers, ages 35 and older, who were 13% more engaged by the RNC than the DNC.
In contrast, younger viewers, ages 18 to 34, were 13% more engaged by the DNC, as compared with the RNC.
Read coverage of Nielsen’s findings in The Boston Globe and The Huffington Post.
We were “engaged” because we wanted to witness the sinking ship.
Of course there were more TV viewers of the GOP convention. The Dems held theirs in the last week of August before school started when many people were still on vacation and not watching television. And the Repubs held theirs in the week everyone was back from their vacations. It had nothing to do with the which convention was more compelling.
I loathe watching GOP events. The saying “Know thy enemy” was the only reason I watched the McCain + Palin speeches. The whole convention was a parade of Republican claptrap propaganda – one snark-filled speech after another with not one iota of substance among any of them.
They may have been more people “engaged” with the RNC telecast, but I doubt that will means more are willing to marry what the RNC is pushing. Did Nielson do a followup or even ask if those that were “engaged” felt good about what they’d jsut seen?
I doubt it.
[...] the television audiences for the two major parties and discovers a surprising attraction for independent voters to the Republicans. Their numbers show that uncommitted voters had a higher percentage of engagement with John McCain [...]
[...] blogs.nielsen.com Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG. [...]
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