UK Luxury Advertising Unscathed By Poor Economy

August 1, 2008

The Times (London) reported Friday that luxury retailers have increased their UK advertising spending over the last year — despite tough economic times.

The story noted that, according to Nielsen Media Research, Tiffany and Louis Vuitton increased their UK ad spending by £200,000 and £1.6 million, respectively, during the last year ending in June.   Meanwhile, Clinique and L’Oréal and boosted ad spending on their premium cosmetics lines by roughly £800,000 each, Nielsen reported.

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