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Two-Thirds Of U.S. Households Tuned In To Dems’ and GOP’s Conventions

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September 18, 2008 3 Comments

It’s one of the few points not up for debate this election season: TV coverage of the typically uneventful U.S. political conventions drew record-breaking audiences. 

Nearly two-thirds of all U.S. households (64.5%) — 120.1 million people age two or older — watched at least one of the 2008 political conventions, according to a new analysis released Thursday by Nielsen. 

Viewership levels for the Democratic and Republican conventions were essentially even, with about half of all U.S. households watching each.  Overall, 15% of all homes tuned in to the Republican National Convention only, while 15.7% tuned in to just the Democratic National Convention.  Another 33.9% of all households tuned in to both conventions.

Homes that watched both conventions were likely to be older (age 65+) and better educated (32.3% had college degrees) than viewers who watched only one of the conventions. 

RNC-only households were usually bigger (four people or more), had higher incomes ($100,000+), and were more likely to be white, while DNC-only households were smaller (two people), less wealthy ($20,000 or less), and more likely to be African American.

One-fifth (21.2%) of DNC-only homes were headed by an African American, while 83.5% of RNC-only homes were headed someone who is white.

Similar percentages of African American and white viewers tuned in to both conventions (35.7% and 34.5%, respectively).  Among African Americans, 27.4% watched only the DNC, and only 8.1% watched only the RNC.  Meanwhile, 16.2% of white viewers watched the RNC only, and 13.6% watched the DNC only.

Read the full report — and stay tuned during the presidential debates for more Nielsen TV audience analyses.

Read coverage of Nielsen’s findings in the Baltimore Sun, The Boston Globe, Broadcasting & Cable, and Multichannel News.

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3 Comments »

  • Why the Conventions Mattered | Cross Party Lines said:

    [...] may have seen these statistics on other political blogs by now, but Nielsen released some very helpful ratings statistics on the conventions that help explain why they continue to cause “bumps” and move public opinion in [...]

  • carrie said:

    You did not include PBS stations again (you also didn’t include them in the ratings). PBS had the best coverage: 8:00pm until the end. Your ratings and analysis are therefore skewed.

  • Last Words: Friday Afternoon - The Caucus Blog - NYTimes.com said:

    [...] then Ms. Palin’s in St. Paul were record-breakers, according to Nielsen ratings. A further breakdown shows that about half of all households in the country watched the conventions (meaning watched [...]

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