SPORTS WRAP: NHL Heads to Montreal for “Match Des Étoiles”

January 22, 2009

The NHL’s Eastern and Western Conference All-Stars will rendezvous in Montreal this weekend, commemorating the 100th year of Les Habs, the Montreal Canadiens franchise.

US TV Ratings for last year’s All-Star Game on VERSUS were up 17%, proving the NHL’s decision to move the game the first Sunday sans NFL in 5 months a wise one.

Viewership for the Skills Competition and Young Stars Game, airing on Saturday Night, was also up 26% compared to 2007.

This season, the NHL on VERSUS is up an impressive 17%, continuing hockey’s ratings renaissance.

Season # of Telecasts
YTD
Avg Viewers P2+
2008-9 31 317,000
2007-8 29 266,000
2006-7 32 200,000
Source: © 2009 The Nielsen Company
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