January 22, 2009
The NHL’s Eastern and Western Conference All-Stars will rendezvous in Montreal this weekend, commemorating the 100th year of Les Habs, the Montreal Canadiens franchise.
US TV Ratings for last year’s All-Star Game on VERSUS were up 17%, proving the NHL’s decision to move the game the first Sunday sans NFL in 5 months a wise one.
Viewership for the Skills Competition and Young Stars Game, airing on Saturday Night, was also up 26% compared to 2007.
This season, the NHL on VERSUS is up an impressive 17%, continuing hockey’s ratings renaissance.
| Season | # of Telecasts YTD |
Avg Viewers P2+ |
|---|---|---|
| 2008-9 | 31 | 317,000 |
| 2007-8 | 29 | 266,000 |
| 2006-7 | 32 | 200,000 |
| Source: © 2009 The Nielsen Company | ||
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