Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts. 

The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev.

The story noted that Anheuser-Busch, one of the biggest money machines in the U.S. sports industry, spent approximately $482 million last year on U.S. advertising, according to Nielsen.  About 60% of that — $285 million — paid for TV advertising on sports.