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Real-Time Focus Group Grades Obama’s Press Conference

March 25, 2009

Using dial meters to track their approval in real time, a group of self-identified Democrats, Republicans, and Independents rated President Barack Obama’s March 24, primetime press conference. Responses were generally split down party lines on major themes and interestingly on the AIG exchange between CNN’s Ed Henry. Those who identified as Republicans spiked with the question and dropped at the President’s response, Democrats dropped at the question and spiked at the President’s terse “I like to know what I’m taking about…” response.

Video: Obama And CNN’s Ed Henry


Other Findings

  • Based on questions posed before and after the press conference regarding confidence in the President’s plan, Republicans and Democrats remained generally unmoved, but Independents were swayed in a more positive direction.
  • Inheriting deficit is a sore spot with Republicans
  • Both parties agreed criticism of President Obama was not about race

View Tracking By Time And Topic

Click To Enlarge

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3 Comments »

  • Riccardo said:

    interesting chart but rather confusing how you are displaying it. You should have added a scale especially for the y axis. is that a percentage? a percentage of approval?

    and what is n? is that the number of democrats, republicans, etc.? or a sampling rate?

  • Nielsen Wire (author) said:

    Happy to clarify. The Y Axis on the graphics represents sentiment. Anything below 50 represents a negative view, anything above, positive. N refers to the number of Republicans or Democrats in the panel.

  • Riccardo said:

    thanks for your clarification

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