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Primetime Broadcast Ratings, March 27, 2009

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March 28, 2009 Discuss

CBS’s “NCAA Basketball Championship Friday” was the number one ranked primetime telecast on broadcast TV for Friday, March 27, 2008. The program had approximately 11.0 million average viewers.

ABC’s “20/20-Fri” and “SuperNanny” rounded out the top three with approximately 8.2 and 6.5 million viewers.

Rank Program Network Viewers (P2+)
1 CBS NCAA BSKBL CHMP FR 2(S)-03/27/2009 CBS 10,996,000
2 20/20-FRI ABC 8,190,000
3 SUPERNANNY ABC 6,536,000
4 MANANA PARA SIEMPRE FRI UNI 5,545,000
5 DATELINE FRI NBC 5,518,000
6 WIFE SWAP ABC 5,383,000
7 CUIDADO CON EL ANGEL FRI UNI 4,788,000
8 FRIDAY NIGHT LIGHTS NBC 3,967,000
9 TERMINATOR: SRH CNR CHRON FOX 3,868,000
10 DOLLHOUSE FOX 3,859,000
Source: The Nielsen Company (March 27, 2009).

Overall, CBS won the night with an average audience of almost 11.0 million viewers,
while ABC took second place with almost 6.7 million average viewers. UNI and NBC
claimed third and fourth places with roughly 4.6 million and 4.4 million average viewers,
respectively. FOX and the MNT followed in fifth and sixth places with average
audiences of roughly 3.9 million and 3.3 million average viewers, respectively.

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