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52.4 Million Watched McCain And Obama’s First Debate

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September 29, 2008 19 Comments

According to data from across 11 networks, the first presidential debate on September 26 between John McCain and Barack Obama drew 52.4 million viewers.

The TV audience for the first presidential debate of the 2008 election was roughly 16% smaller than the audience for the first debate between President Bush and John Kerry during the 2004 election, which drew 62.5 million viewers on September 30, 2004. See more historical debate ratings.

ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC-America, CNBC, CNN, FOX  News Channel, and MSNBC aired live coverage of the McCain/Obama debate from approximately 9pm to 10:45pm EST.

Read coverage of Nielsen’s findings in the Los Angeles Times, The Wall Street Journal, The New York Times, The Boston Globe, The Hollywood Reporter, Media Life, and by the Associated Press.

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19 Comments »

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  • Debate Wasn’t Most Watched : S E I B U O N E said:

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  • More Than 50 Million Watched Debate | GroupHelp.NET - Easy everything! said:

    [...] Than 50 Million Watched Debate Posted by admin, under Political Nielsen just released its ratings for Friday’s presidential debate. The overall number of people who [...]

  • First Presidential debate draws 52.4 million viewers | You Decide 2008 said:

    [...] from Nielsen: According to data from across 11 networks, the first presidential debate on September 26 between [...]

  • Washington Wire - WSJ.com : McCain-Obama Debate Attracts Small Audience said:

    [...] Just 52.4 million people tuned in to watch the first presidential debate. The second lowest was the 1976 debate between Gerald Ford and Jimmy Carter

  • Below The Beltway » Blog Archive » 52.4 Million said:

    [...] how many people watched Friday’s debate: According to data from across 11 networks, the first presidential debate on September 26 between [...]

  • Hugh Foley said:

    The other 12 million are at the game, silly! How could a debate be held on Friday night and expect more people when Main Street USA is at high school football games all across the country. Would be interesting to know if the Bush/Kerry debate in 2004 was on a different night of the week.

  • matt said:

    Hi, I watched the debates 2 days later on the internet, your numbers, they do not count me, do they?

    Lets NOT make generalities as to the interst level of the American people based solely on the number of people with so little going on in their lives that they were able to tune in and watch the debates live.

    It is 2008. Get used to it.

  • Dan said:

    I’m assuming these counts don’t include all the people, including myself and others I know, that chose to watch the debate online at our own leisure.

  • Anon said:

    Maybe becuase it was at 9pm on a Friday during a time in which a few Friday night beverages is most needed by the common American

  • Nielsen Wire said:

    The 2004 Bush/Kerry debate fell on a Thursday night.

  • Jerald said:

    The reason is simple, the idots didnt realize that friday nights across the US is high school football night. I am a high school football coach and I would have watched the debate had it been on any other night.

  • Daisey said:

    I’m quite sure this doesn’t include people who watched it online. Which strikes me as odd, because on the SAME page as this article, is another article stating the low season premiere ratings… why? because people are turning to the internet for news, entertainment, movies, music, etc. Get with the Times, Nielsen!

  • Presidential Debates: The Numbers Game | Building A Better Indiana said:

    [...] according to Nielsen (the ratings system, not Leslie the slapstick actor), 52.4 million concerned Americans tuned in to watch John McCain and Barack Obama engage in some good old verbal [...]

  • October 1, 2008 said:

    [...] Maybe Friday night is just a bad night for political television.  The debate attracted only 52.4 million people. The second lowest was the 1976 debate between Gerald Ford and Jimmy Carter—and even they pulled [...]

  • Tristan Tom said:

    Was it that people just do not care about this at all or was it a small portion of Americans choosing between forgetting about it because its in our faces ALL of the time and watching a ball game? Its sad when we get all of the information and then we don’t do anything about it. This is a serious situation. I wish everyone would be more aware.

  • Debate Debacle « Election 2008: UC Denver Political Science said:

    [...] say that out loud.”  Regardless of how I felt about McCain’s style, there were 52.4 million other viewers tuning in as [...]

  • Susan Boyle proves the Internet video is as influential as TV « The eOK .network said:

    [...] First presidential debate between John McCain and Barack Obama: 52.4 million viewers [...]

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