Comments on: Obama and McCain’s Ads: Equally “Negative” http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: A Mistake on Obama’s Negative Ads « KELVIN LEGAL http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-2030 A Mistake on Obama’s Negative Ads « KELVIN LEGAL Fri, 31 Oct 2008 06:03:30 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-2030 [...] Nielsen Wire website always says roughly the same thing: Despite finger-pointing from both sides, Barack Obama [...] [...] Nielsen Wire website always says roughly the same thing: Despite finger-pointing from both sides, Barack Obama [...]

]]> By: Commentary » Blog Archive » Obama’s Claim is False http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1472 Commentary » Blog Archive » Obama’s Claim is False Thu, 16 Oct 2008 01:31:23 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1472 [...] Nielsen Media Research says that from June 3, when the Democratic primaries ended, through Sept. 7, the most recent reporting period, the McCain campaign ran 76,238 negative ads against Obama, and the Obama campaign placed 75,246 negative commercials against McCain. [...] [...] Nielsen Media Research says that from June 3, when the Democratic primaries ended, through Sept. 7, the most recent reporting period, the McCain campaign ran 76,238 negative ads against Obama, and the Obama campaign placed 75,246 negative commercials against McCain. [...]

]]> By: John McCain » Blog Archive » Attacking Negative Ads http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1427 John McCain » Blog Archive » Attacking Negative Ads Tue, 14 Oct 2008 07:30:14 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1427 [...] in McCain’s ratio of negative ads. From the end of the primaries and through the conventions, Barack Obama and McCain were about even. According to Nielsen, McCain aired 76,238 negative ads in that span and Obama ran [...] [...] in McCain’s ratio of negative ads. From the end of the primaries and through the conventions, Barack Obama and McCain were about even. According to Nielsen, McCain aired 76,238 negative ads in that span and Obama ran [...]

]]> By: Barack Obama » Blog Archive » Attacking Negative Ads http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1231 Barack Obama » Blog Archive » Attacking Negative Ads Mon, 06 Oct 2008 05:10:10 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1231 [...] in McCain’s ratio of negative ads. From the end of the primaries and through the conventions, Barack Obama and McCain were about even. According to Nielsen, McCain aired 76,238 negative ads in that span and Obama ran [...] [...] in McCain’s ratio of negative ads. From the end of the primaries and through the conventions, Barack Obama and McCain were about even. According to Nielsen, McCain aired 76,238 negative ads in that span and Obama ran [...]

]]> By: Jpav http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1160 Jpav Fri, 03 Oct 2008 21:45:09 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1160 After looking at the two ads, it is clear to me that the McCain ad is negative and the Obama ad is not negative (or much less negative). Why? The McCain ad is filled with falsehoods (lies) while the Obama ad just highlights facts. After looking at the two ads, it is clear to me that the McCain ad is negative and the Obama ad is not negative (or much less negative). Why? The McCain ad is filled with falsehoods (lies) while the Obama ad just highlights facts.

]]> By: Barack Obama » Blog Archive » Obama meaner than McCain in FL http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1117 Barack Obama » Blog Archive » Obama meaner than McCain in FL Fri, 03 Oct 2008 14:06:13 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1117 [...] The top-running anti-McCain ad is below. More here. [...] [...] The top-running anti-McCain ad is below. More here. [...]

]]> By: John McCain » Blog Archive » Obama meaner than McCain in FL http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1116 John McCain » Blog Archive » Obama meaner than McCain in FL Fri, 03 Oct 2008 14:03:41 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1116 [...] The top-running anti-McCain ad is below. More here. [...] [...] The top-running anti-McCain ad is below. More here. [...]

]]> By: Catherine http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1110 Catherine Fri, 03 Oct 2008 00:47:22 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1110 Measuring Negativity on its own is not a criteria that makes sense in this case. The important difference is which campaign featured more misleading and nonfactual information. The McCain campaign was rightly derided for their lies, not so much for their negativity. I don't have a real problem if a commercial runs telling me that such and such a candidate voted against the minimum wage increases over 19 times in the last year, if it is accurate. However, an ad stating that a candidate is going to raise my taxes when it isn't true; that's just plain lying. Of course, both ads are negative. Measuring Negativity on its own is not a criteria that makes sense in this case. The important difference is which campaign featured more misleading and nonfactual information. The McCain campaign was rightly derided for their lies, not so much for their negativity. I don’t have a real problem if a commercial runs telling me that such and such a candidate voted against the minimum wage increases over 19 times in the last year, if it is accurate. However, an ad stating that a candidate is going to raise my taxes when it isn’t true; that’s just plain lying. Of course, both ads are negative.

]]> By: Brett http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1109 Brett Fri, 03 Oct 2008 00:46:07 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1109 What the heck do you mean by negative? Do you mean a legitimate attack, a distortion of an opponents record, or both?? What the heck do you mean by negative? Do you mean a legitimate attack, a distortion of an opponents record, or both??

]]> By: NielsenWire http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-ads-equally-negative/comment-page-1/#comment-1107 NielsenWire Thu, 02 Oct 2008 21:22:50 +0000 http://blog.nielsen.com/nielsenwire/?p=1937#comment-1107 Brett and CrazyIrishman- Nielsen defines any ad in which either candidate focuses on criticizing his opponent as "negative." Ads in which the candidates promote their own qualifications for office are certainly not considered "negative" -- nor are ads in which either candidate only briefly criticizes his opponent. In order to be considered "negative," the majority of an ad must be devoted to criticizing the candidate's opponent. Brett and CrazyIrishman-

Nielsen defines any ad in which either candidate focuses on criticizing his opponent as “negative.”

Ads in which the candidates promote their own qualifications for office are certainly not considered “negative” — nor are ads in which either candidate only briefly criticizes his opponent.

In order to be considered “negative,” the majority of an ad must be devoted to criticizing the candidate’s opponent.

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