http://blog.nielsen.com/nielsenwire/media_entertainment/looking-towards-2050-ethnic-trends-in-media/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/media_entertainment/looking-towards-2050-ethnic-trends-in-media/comment-page-1/#comment-30666 Sandra Bernardo Fri, 23 Jul 2010 17:23:52 +0000 http://blog.nielsen.com/nielsenwire/?p=8740#comment-30666 Another trend we are seeing is the growth of ethnic media. While mainstream media seems to be struggling to stay relevant and viable, ethnic outlets in many communities are stable while new outlets are also being launched. According to a 2009 study by New America Media, ethnic media reaches nearly 60 million people. As the demographic landscape continues to evolve, I believe this media universe will only continue to grow and ethnic media will be the new "mainstream" of tomorrow. As a multicultural marketer, this is an exciting transformation to observe and I think it will affect how marketing campaigns are shaped in the future. Another trend we are seeing is the growth of ethnic media. While mainstream media seems to be struggling to stay relevant and viable, ethnic outlets in many communities are stable while new outlets are also being launched. According to a 2009 study by New America Media, ethnic media reaches nearly 60 million people. As the demographic landscape continues to evolve, I believe this media universe will only continue to grow and ethnic media will be the new "mainstream" of tomorrow. As a multicultural marketer, this is an exciting transformation to observe and I think it will affect how marketing campaigns are shaped in the future.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/looking-towards-2050-ethnic-trends-in-media/comment-page-1/#comment-5783 LOOKING TOWARDS 2050: ETHNIC TRENDS IN MEDIA | e-Hispanics.com Wed, 11 Mar 2009 05:31:37 +0000 http://blog.nielsen.com/nielsenwire/?p=8740#comment-5783 [...] Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African American, Asian, Hispanic and White households in the U.S. This report examines household characteristics, television usage, time shifted viewing and popular programming genres for each group. [...] [...] Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African American, Asian, Hispanic and White households in the U.S. This report examines household characteristics, television usage, time shifted viewing and popular programming genres for each group. [...]

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