July 16, 2009 Discuss
The Nielsen Company reported today 200,000 homes have upgraded to digital television in the last two weeks. In the month following the June 12 government-mandated digital TV transition, more than a million homes have made the switch. This recent improvement leaves 1.5 million American households, or 1.3% of the U.S., unable to receive digital television signals through the week ending July 12.
% Of Homes Completely Unready For DTV
| Date | Total | White | African American | Hispanic | Asian | Under 35 | Over 55 |
|---|---|---|---|---|---|---|---|
| July 12, 2009 | 1.3 | 1.0 | 2.6 | 2.2 | 1.9 | 3.2 | 0.5 |
| June 28, 2009 | 1.5 | 1.1 | 3.5 | 2.3 | 2.5 | 3.5 | 0.6 |
| June 21, 2009 | 1.8 | 1.3 | 4.0 | 2.8 | 2.9 | 4.0 | 0.8 |
| June 14, 2009 | 2.2 | 1.6 | 4.6 | 3.6 | 3.2 | 4.4 | 1.1 |
| June 7, 2009 | 2.5 | 1.9 | 5.1 | 4.3 | 3.1 | 4.6 | 1.3 |
| May 24, 2009 | 2.7 | 2.1 | 5.4 | 4.7 | 3.2 | 5.0 | 1.5 |
| May 10, 2009 | 2.9 | 2.3 | 5.7 | 4.9 | 3.4 | 5.4 | 1.6 |
| April 26, 2009 | 3.1 | 2.4 | 5.9 | 5.0 | 4.1 | 5.7 | 1.7 |
| April 12, 2009 | 3.2 | 2.5 | 5.9 | 5.4 | 4.3 | 5.9 | 1.7 |
| March 29, 2009 | 3.4 | 2.7 | 6.2 | 5.6 | 4.4 | 6.3 | 1.8 |
| March 15, 2009 | 3.6 | 2.9 | 6.6 | 6.1 | 4.4 | 6.5 | 2.0 |
| March 1, 2009 | 3.9 | 3.2 | 6.7 | 6.5 | 4.5 | 7.2 | 2.2 |
| February 15, 2009 | 4.4 | 3.6 | 7.5 | 7.4 | 5.1 | 8.1 | 2.6 |
| February 1, 2009 | 5.1 | 4.1 | 8.7 | 8.5 | 6.3 | 8.6 | 3.2 |
| January 18, 2009 | 5.7 | 4.6 | 9.9 | 9.7 | 6.9 | 8.8 | 4.0 |
| December 21, 2008 | 6.8 | 5.6 | 10.8 | 11.5 | 8.1 | 9.9 | 5.2 |
| Source: The Nielsen Company | |||||||
For additional information including a market-by-market breakdown, download Nielsen’s latest DTV media release.
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