“Hockey Moms” Tune In For Prez, V.P. Debates
“Hockey moms” — famously invoked by Gov. Sarah Palin in her V.P. campaign speeches — may also have a passion for politics.
According to a Nielsen analysis released Tuesday, “hockey moms” — defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals on NBC – were more likely than average moms to watch the first two debates of the 2008 election.
Last Thursday, Sen. Joe Biden and Gov. Sarah Palin’s V.P. debate drew 23.8% of all mothers (ages 25 to 54), while 33% of those women defined as “hockey moms” tuned in. Overall, “hockey moms” were 38.7% more likely than average moms to have watched the V.P. debate.
In comparison, the first debate between Senators McCain and Obama, on Sept. 26, drew 16.5% of all mothers (25 to 54). Among those classified as “hockey moms,” however, 21.3% tuned in to the debate, making “hockey moms” 29.1% more likely than average moms to have watched the McCain and Obama’s debate.
Read coverage of Nielsen’s findings in the Boston Herald and Broadcasting & Cable.
[...] The television ratings service Nielsen says that hockey moms — “defined as women ages 25 to 54 who live in homes with children and who watched at least six minutes of the most recent Stanley Cup Finals” — were more likely than the average viewer to have watched self-proclaimed hockey mom Sarah Palin tangle with Joe Biden. [...]