September 4, 2009 2 Comments
Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.
The number of persons age 2+ in Hispanic TV homes will also grow with estimates showing a 2.4% increase to a total of 44.3 million. The number of persons 2+ in African American TV homes will increase by 1.3% to 37.5 million, and persons 2+ in Asian TV homes will remain at 14.5 million.
| Total U.S. Television Households by Race and Ethnicity: 2009 and 2010 | |||
|---|---|---|---|
| TV Households | 2009 UE (000) | 2010 UE (000) | Relative Change 2009-10 |
| Total | 114,500 | 114,900 | 0.30% |
| Hispanic | 12,660 | 12,950 | 2.30% |
| Asian | 4,740 | 4,780 | 0.80% |
| Black or African-American | 13,950 | 14,000 | 0.30% |
| Source: The Nielsen Company | |||
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Such a large projected increase in Hispanic TV homes should be accompanied by an explanation for the dramatic growth. Is the projection so high because Nielsen’s earlier projections were too low, and thus so a large differential? Please provide a reason for this unusual increase.
Thank you.
If only programming would reflect the changes in demographics.
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