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DTV Readiness Improves By 200K Homes In Early April

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April 16, 2009 Discuss

3.6 million or 3.2% of U.S. TV households remain completely unready for the transition to all digital broadcast that will take place on June 12, 2009. That is an improvement more than 200,000 households in two weeks with just nine weeks until the transition.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

Hispanic Asian Under 35 Over 55
Apr 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

For details on a market-by-market breakdown of DTV readiness, read the complete press release.

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