March 20, 2009 One Comment
More U.S. homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company. As of March 15, only 3.6 percent of all TV homes remain unready for the June transition to all-digital broadcasting compared to slightly less than 4% at the start of the month. Homes where the head of household is 35 or under showed the most notable demographic improvement, improving from 7.2% unready to 6.5%. This leaves roughly 4.1 million homes unprepared for DTV, an improvement of nearly 350,000 in the last two weeks.
| % OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION | |||||||
|---|---|---|---|---|---|---|---|
| DATE | Total | White | African American |
Hispanic | Asian | Under 35 | Over 55 |
| Mar 15, 2009 | 3.6 | 2.9 | 6.6 | 6.1 | 4.4 | 6.5 | 2.0 |
| Mar 1, 2008 | 3.9 | 3.2 | 6.7 | 6.5 | 4.5 | 7.2 | 2.2 |
| Feb 15, 2009 | 4.4 | 3.6 | 7.5 | 7.4 | 5.1 | 8.1 | 2.6 |
| Feb 1, 2009 | 5.1 | 4.1 | 8.7 | 8.5 | 6.3 | 8.6 | 3.2 |
| Jan 18, 2009 | 5.7 | 4.6 | 9.9 | 9.7 | 6.9 | 8.8 | 4.0 |
| Dec 21, 2008 | 6.8 | 5.6 | 10.8 | 11.5 | 8.1 | 9.9 | 5.2 |
| source: The Nielsen Company | |||||||
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