Comments on: Day 3 DNC Ratings For Clinton, Biden Dip Slightly

By: Nielsen Communications

Nielsen Communications — Tue, 02 Sep 2008 14:43:01 +0000

With PBS, we measure in a more customized way that matches their unique needs. Just as PBS does not distribute programs in the same way that broadcast networks do, we do not provide ratings in the same way. For example, commercial broadcast network affiliates typically air network programs at the same day/time as other affiliates. PBS stations often pick and choose which programs to carry and subsequently frequently schedule them at different times. And, PBS does not have the same need to understand audiences to satisfy advertiser needs. The result is that PBS identifies those programs for which it wants national audience estimates and provides Nielsen with a line-up of stations around the country that air that program along with days and dates the shows air. Nielsen then verifies that the stations carried the show using electronic verification and produces audience estimates. This is a more time-consuming method than is used with commercial broadcast and cable networks – and is only done for those national programs that PBS selects. National convention viewing to PBS has not been reported by Nielsen. Any estimates that PBS has issued are their own, based on procedures that PBS would have to explain.

By: Behind the lines … « Creative Endeavors

Behind the lines … « Creative Endeavors — Fri, 29 Aug 2008 14:03:46 +0000

[...] #3 of Democratic convention drew more than 24 million viewers, Neilsen reports, “More than 24 million people watched the third night of the 2008 Democratic National Convention – a 7.5% decrease from 26 million viewers on day two of [...]

By: Some Stuff I Read Today « j-girl’s place

Some Stuff I Read Today « j-girl’s place — Fri, 29 Aug 2008 00:56:40 +0000

[...] coverage of the DNC drew 24 million television viewers. That was down from 26 million viewers on Tuesday night, but up from 18 million on the third day of [...]

By: Sid

Sid — Thu, 28 Aug 2008 21:55:39 +0000

Where are the numbers for PBS? The only channel I watch for campaign coverage.