http://blog.nielsen.com/nielsenwire/media_entertainment/cialis-cymbalta-lead-2008s-most-recalled-drug-ads/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/media_entertainment/cialis-cymbalta-lead-2008s-most-recalled-drug-ads/comment-page-1/#comment-6565 Ben Adam Wed, 01 Apr 2009 18:22:51 +0000 http://blog.nielsen.com/nielsenwire/?p=9818#comment-6565 I also wonder what kind of recall this was. Many people recall spots because they're go bad or annoying. People remember the couple in individual bathtubs. But do they remember it fondly, in a way that will drive them to use the drug? Or is it just something they saw? I also wonder what kind of recall this was. Many people recall spots because they’re go bad or annoying. People remember the couple in individual bathtubs. But do they remember it fondly, in a way that will drive them to use the drug? Or is it just something they saw?

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/cialis-cymbalta-lead-2008s-most-recalled-drug-ads/comment-page-1/#comment-6564 Mis Lead Wed, 01 Apr 2009 18:15:47 +0000 http://blog.nielsen.com/nielsenwire/?p=9818#comment-6564 I would argue that recall among a general TV audience is far less relevant than recall among sufferers of the disease or illness in question (i.e. what was recall of the Cialis ad among ED sufferers, what was the recall of the Abilify ad among Bipolar sufferers, etc...) Mass appeal is useful to know, but the vast majority of these folks may have no intention to fill a prescription for the product advertised since they are non-sufferers. The bottom line comes down to revenue generation from the ad in terms of new prescriptions and/or increased compliance and length of therapy. I would argue that recall among a general TV audience is far less relevant than recall among sufferers of the disease or illness in question (i.e. what was recall of the Cialis ad among ED sufferers, what was the recall of the Abilify ad among Bipolar sufferers, etc…) Mass appeal is useful to know, but the vast majority of these folks may have no intention to fill a prescription for the product advertised since they are non-sufferers. The bottom line comes down to revenue generation from the ad in terms of new prescriptions and/or increased compliance and length of therapy.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/cialis-cymbalta-lead-2008s-most-recalled-drug-ads/comment-page-1/#comment-6490 Medad Blog » Blog Archive » Most memorable ad list released Tue, 31 Mar 2009 15:39:32 +0000 http://blog.nielsen.com/nielsenwire/?p=9818#comment-6490 [...] special report, scheduled for May. And just in time, The Nielsen Company has released its list of 2008’s most-recalled pharmaceutical and vaccine ads. You may remember that list as coming from IAG Research in years past. The Nielsen Company acquired [...] [...] special report, scheduled for May. And just in time, The Nielsen Company has released its list of 2008’s most-recalled pharmaceutical and vaccine ads. You may remember that list as coming from IAG Research in years past. The Nielsen Company acquired [...]

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