Bruce Springsteen’s appearance at the Super Bowl half-time on Sunday dovetailed with the January 27 release date for his new album “Working On A Dream.” So, how will his Super Bowl performance impact the sales of latest album and older songs?

According to a new study by Nielsen PreView, not surprisingly, album sales and digital tracks do go up following a Super Bowl half-time performance. However, not all artist sales are equal and not all markets respond similarly.

The study, which analyzed music sales of the past four Super Bowl half-time acts, reveals that sales have risen as much as 300+%, particularly when the artist’s performance is well-received. However, according to the research, much of this growth can be attributed to a desire for consumers to reacquaint themselves with a star. In fact, markets with the weakest artist sales prior to the Super Bowl experienced the greatest lifts in sales following the Super Bowl.

Read the full study.