http://blog.nielsen.com/nielsenwire/media_entertainment/beijing-olympics-draw-largest-ever-global-tv-audience/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/media_entertainment/beijing-olympics-draw-largest-ever-global-tv-audience/comment-page-1/#comment-4229 Top Media Stories 2008 « The Media Works Blog Tue, 30 Dec 2008 18:56:18 +0000 http://blog.nielsen.com/nielsenwire/?p=1077#comment-4229 [...] Beijing Olympics draw largest ever global TV audience – Thanks primarily to the draw of Michael Phelps and his 8 gold medals, NBC had a huge win with the Olympics this year. Not only did this year’s summer Olympics draw huge viewership in the United States but according to Nielsen, attracted 4.7 billion viewers in comparison to only 3.9 for the Athens games in 2004. [...] [...] Beijing Olympics draw largest ever global TV audience – Thanks primarily to the draw of Michael Phelps and his 8 gold medals, NBC had a huge win with the Olympics this year. Not only did this year’s summer Olympics draw huge viewership in the United States but according to Nielsen, attracted 4.7 billion viewers in comparison to only 3.9 for the Athens games in 2004. [...]

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