Asian-Americans Under-Prepared For Digital TV

August 25, 2008

Asian-Americans are at higher risk for being left without access to TV broadcasts when the analog-to-digital television transition occurs next February, Multichannel News reported Saturday.

As of this July, 13% of Asian immigrants in the U.S. owned television sets that were unequipped to receive digital TV broadcastin, according to Nielsen. 

In a separate story by the San Diego Union-Tribune on Monday, Anne Elliot, of Nielsen, noted that many unprepared households lack digital hardware for economic and cultural reasons. 

Elliot told the Union-Tribune that Black and Hispanic households and people under 35 are also under-prepared for the digital switch.

As of February, more than 13 million U.S. households had TV sets that receive only analog broadcasts, according to Nielsen.  Another 6 million homes have at least one TV that will no longer work after the February 18, 2009 transition to digital broadcasting.

For press inquiries or for more information on this article contact Nielsen
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