400,000 U.S. Homes Became Ready For DTV Since June 12

June 24, 2009

Nielsen’s second update since the country’s June 12th conversion to digital television has reported that 2.1 million American households, or 1.8 percent of the television market, were unable to receive digital television signals through the week ending June 21.  This is an improvement of 400,000 homes since the week of the June 12 DTV transition.

% of Homes Completely Unready

Date Total White African American Hispanic Asian Under 35 Over 55
June 21, 2009 1.8 1.3 4.0 2.8 2.9 4.0 0.8
June 14, 2009 2.2 1.6 4.6 3.6 3.2 4.4 1.1
June 7, 2009 2.5 1.9 5.1 4.3 3.1 4.6 1.3
May 24, 2009 2.7 2.1 5.4 4.7 3.2 5.0 1.5
May 10, 2009 2.9 2.3 5.7 4.9 3.4 5.4 1.6
April 26, 2009 3.1 2.4 5.9 5.0 4.1 5.7 1.7
April 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
March 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
March 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
March 1, 2009 3.9 3.2 6.7 6.5 4.5 7.2 2.2
February 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
February 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
January 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
December 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
Source: The Nielsen Company

Read the complete media alert with market-by-market breakdown.

For press inquiries or for more information on this article contact Nielsen
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