May 1, 2009
With seven weeks remaining until the transition to digital television, 3.5 million or 3.1% of U.S. TV households remain completely unready for the June 12 switch according to Nielsen. The figure is an improvement of more than 100,000 households in the two weeks since the last update. Hispanic households showed the largest percentage improvement, moving from 5.4% unready down to 5%.
| % OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION | |||||||
|---|---|---|---|---|---|---|---|
| DATE | Total | White | African
American |
Hispanic | Asian | Under 35 | Over 55 |
| Apr 26, 2009 | 3.1 | 2.4 | 5.9 | 5.0 | 4.1 | 5.7 | 1.7 |
| Apr 12, 2009 | 3.2 | 2.5 | 5.9 | 5.4 | 4.3 | 5.9 | 1.7 |
| Mar 29, 2009 | 3.4 | 2.7 | 6.2 | 5.6 | 4.4 | 6.3 | 1.8 |
| Mar 15, 2009 | 3.6 | 2.9 | 6.6 | 6.1 | 4.4 | 6.5 | 2.0 |
| Mar 1, 2008 | 3.9 | 3.2 | 6.7 | 6.5 | 4.5 | 7.2 | 2.2 |
| Feb 15, 2009 | 4.4 | 3.6 | 7.5 | 7.4 | 5.1 | 8.1 | 2.6 |
| Feb 1, 2009 | 5.1 | 4.1 | 8.7 | 8.5 | 6.3 | 8.6 | 3.2 |
| Jan 18, 2009 | 5.7 | 4.6 | 9.9 | 9.7 | 6.9 | 8.8 | 4.0 |
| Dec 21, 2008 | 6.8 | 5.6 | 10.8 | 11.5 | 8.1 | 9.9 | 5.2 |
| source: The Nielsen Company | |||||||
For details on a market-by-market breakdown of DTV readiness, read the complete media release.
For more info: Contact The Nielsen Company, or read about our media and consumer expertise.
[...] Nielsen: 3.1 Percent of Homes Unready for DTV; with seven weeks until the national switch (for realsies this time), 3.5 million homes completely unready for the transition. (Nielsen) [...]
People procrastinate. If the transition was postponed another year, there would still be some people unprepared when the time came.
We’re talking about TV, here, not their water supply. When the TV goes fuzzy, people will get motivated to make the transition. I was stunned that the FCC decided 10 years wasn’t enough time to prepare.
Foolishness.
[...] older households are doing better than younger ones, according to Nielsen. Just 1.7% of households “over 55″ are unprepared, while 5.7% of households [...]
[...] older households are doing better than younger ones, according to Nielsen. Just 1.7% of households “over 55″ are unprepared, while 5.7% of households [...]
[...] until the June 12 switch-off of analog TV stations across the United States, Nielsen Media Research reports that 3.1 percent of TV homes in the U.S. are still not prepared for the DTV [...]
[...] of May 1, Nielsen Co. estimates that about 3.5 million households, or about 3.1% of U.S. households with TVs, aren’t ready. And as of last month, about 5.9% of [...]
[...] households showed the largest percentage improvement, moving from 5.4% unready down to 5%. 3.1% of U.S. Homes Still Unready for Digital Transition | Nielsen Wire [...]
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