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3.1% of U.S. Homes Still Unready for Digital Transition

May 1, 2009

With seven weeks remaining until the transition to digital television, 3.5 million or 3.1% of U.S. TV households remain completely unready for the June 12 switch according to Nielsen.  The figure is an improvement of more than 100,000 households in the two weeks since the last update. Hispanic households showed the largest percentage improvement, moving from 5.4% unready down to 5%.

% OF HOMES COMPLETELY UNREADY FOR DIGITAL TRANSITION
DATE Total White African

American

 Hispanic Asian Under 35 Over 55
Apr 26, 2009 3.1 2.4 5.9 5.0 4.1 5.7 1.7
Apr 12, 2009 3.2 2.5 5.9 5.4 4.3 5.9 1.7
Mar 29, 2009 3.4 2.7 6.2 5.6 4.4 6.3 1.8
Mar 15, 2009 3.6 2.9 6.6 6.1 4.4 6.5 2.0
Mar 1, 2008 3.9 3.2 6.7 6.5 4.5 7.2 2.2
Feb 15, 2009 4.4 3.6 7.5 7.4 5.1 8.1 2.6
Feb 1, 2009 5.1 4.1 8.7 8.5 6.3 8.6 3.2
Jan 18, 2009 5.7 4.6 9.9 9.7 6.9 8.8 4.0
Dec 21, 2008 6.8 5.6 10.8 11.5 8.1 9.9 5.2
source: The Nielsen Company

For details on a market-by-market breakdown of DTV readiness, read the complete media release.

For more insights, download Nielsen reports and webinars, or contact us.
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    We’re talking about TV, here, not their water supply. When the TV goes fuzzy, people will get motivated to make the transition. I was stunned that the FCC decided 10 years wasn’t enough time to prepare.

    Foolishness.

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