Comments on: 10 Most-Recalled New “Hybrid” Ads: Sept./Oct. 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-new-hybrid-ads-septoct-2008/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Industrial Purposes of Unbranded Product Displacements « Gladys Santiago http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-new-hybrid-ads-septoct-2008/comment-page-1/#comment-8858 Industrial Purposes of Unbranded Product Displacements « Gladys Santiago Mon, 25 May 2009 17:46:31 +0000 http://blog.nielsen.com/nielsenwire/?p=3085#comment-8858 [...] In addition to being a primary sponsor of NBC’s reality show America’s Toughest Jobs, Chrysler signed an elaborate partnership with Fox’s Terminator: The Sarah Connor Chronicles that included heavy in-program integrations of its Dodge Ram truck. The package also promoted Dodge Ram’s “Never Back Down From a Challenge” vehicle giveaway and featured blatant Dodge branding on all Sarah Connor websites and promotional materials. Dodge Ram was a very good fit for an action-packed show like Sarah Connor and even ranked second in a list of most-recalled hybrid ads (via: Nielsen). [...] [...] In addition to being a primary sponsor of NBC’s reality show America’s Toughest Jobs, Chrysler signed an elaborate partnership with Fox’s Terminator: The Sarah Connor Chronicles that included heavy in-program integrations of its Dodge Ram truck. The package also promoted Dodge Ram’s “Never Back Down From a Challenge” vehicle giveaway and featured blatant Dodge branding on all Sarah Connor websites and promotional materials. Dodge Ram was a very good fit for an action-packed show like Sarah Connor and even ranked second in a list of most-recalled hybrid ads (via: Nielsen). [...]

]]> By: Hybrid Ads the Only Commercials That Are Still Worth the Cash / Jossip http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-new-hybrid-ads-septoct-2008/comment-page-1/#comment-1802 Hybrid Ads the Only Commercials That Are Still Worth the Cash / Jossip Fri, 24 Oct 2008 18:54:32 +0000 http://blog.nielsen.com/nielsenwire/?p=3085#comment-1802 [...] And as sponsors see their cash-flow dwindle and their ad-budget shrink, these interstitial placements may be the most efficient and concise way to shill your product. [...] [...] And as sponsors see their cash-flow dwindle and their ad-budget shrink, these interstitial placements may be the most efficient and concise way to shill your product. [...]

]]>