Comments on: 10 Most-Recalled Drama/Sitcom In-Program Placements: Sept./Oct. 2008 http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-dramasitcom-in-program-placements-septoct-2008/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Mac News Update - MacPro, iMac, iPhone, Macbook, and Macbook Pro News » Blog Archive » Citi Cuts Apple Target Price To $153, Joining Other Markdowns http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-dramasitcom-in-program-placements-septoct-2008/comment-page-1/#comment-1823 Mac News Update - MacPro, iMac, iPhone, Macbook, and Macbook Pro News » Blog Archive » Citi Cuts Apple Target Price To $153, Joining Other Markdowns Sat, 25 Oct 2008 03:28:52 +0000 http://blog.nielsen.com/nielsenwire/?p=3073#comment-1823 [...] the product placement scene, Dean asks Sam about the Apple iPod hooked up to a jack in their [...] [...] the product placement scene, Dean asks Sam about the Apple iPod hooked up to a jack in their [...]

]]> By: Joe http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-dramasitcom-in-program-placements-septoct-2008/comment-page-1/#comment-1814 Joe Fri, 24 Oct 2008 22:23:01 +0000 http://blog.nielsen.com/nielsenwire/?p=3073#comment-1814 How does having your product referred to as "douching up" a car qualify as "product placement?" Did Apple pay for this privilege? Do they have marketing companies searching for other opportunities to denigrate the new MacBooks? Perhaps someone did pay to include the iPod in that scene, but it's surely not Apple. Which makes it a case of sabotage, not promotion. How does having your product referred to as “douching up” a car qualify as “product placement?” Did Apple pay for this privilege? Do they have marketing companies searching for other opportunities to denigrate the new MacBooks?

Perhaps someone did pay to include the iPod in that scene, but it’s surely not Apple. Which makes it a case of sabotage, not promotion.

]]> By: Hybrid Ads the Only Commercials That Are Still Worth the Cash / Jossip http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-dramasitcom-in-program-placements-septoct-2008/comment-page-1/#comment-1805 Hybrid Ads the Only Commercials That Are Still Worth the Cash / Jossip Fri, 24 Oct 2008 19:00:03 +0000 http://blog.nielsen.com/nielsenwire/?p=3073#comment-1805 [...] your head at best buy wondering what board game they played on How I Met Your Mother last night (Scrabble!), Neilsen ratings show that as long as you slap a big old Hasbro sponsorship label on the [...] [...] your head at best buy wondering what board game they played on How I Met Your Mother last night (Scrabble!), Neilsen ratings show that as long as you slap a big old Hasbro sponsorship label on the [...]

]]> By: Cult of Mac » Blog Archive » iProduct Placement: Supernatural-ly Memorable http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-dramasitcom-in-program-placements-septoct-2008/comment-page-1/#comment-1792 Cult of Mac » Blog Archive » iProduct Placement: Supernatural-ly Memorable Fri, 24 Oct 2008 15:52:40 +0000 http://blog.nielsen.com/nielsenwire/?p=3073#comment-1792 [...] the product placement scene, Dean asks Sam about the Apple iPod hooked up to a jack in their [...] [...] the product placement scene, Dean asks Sam about the Apple iPod hooked up to a jack in their [...]

]]> By: iPod in Supernatural Episode Leads September/October Product Placement Recall http://blog.nielsen.com/nielsenwire/media_entertainment/10-most-recalled-dramasitcom-in-program-placements-septoct-2008/comment-page-1/#comment-1779 iPod in Supernatural Episode Leads September/October Product Placement Recall Fri, 24 Oct 2008 01:47:17 +0000 http://blog.nielsen.com/nielsenwire/?p=3073#comment-1779 [...] can see the full top ten list on the  NielsenWire blog with an explanation of how the index is calculated. Email, share or bookmark this [...] [...] can see the full top ten list on the  NielsenWire blog with an explanation of how the index is calculated. Email, share or bookmark this [...]

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