Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list.

While Super Bowl ads require a substantial investment, they get a measurable bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011.

On Tuesday, January 24, 2012 President Barack Obama delivered his State of the Union address. The address was carried live from 9:00PM to approximately 10:15 PM on 14 networks. The sum of average audience for those networks was 37,652,713 viewers, with a combined household rating of 24.0. The networks carrying the address were ABC, CBS, FOX, NBC, CNBC, CNN, FBN, FOXNC, GALA, MSNBC, MUN2 and on tape delay on TEL, TF and UNI.

National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports

As daily deal and other hyperlocal offerings change the local media landscape, TV station operators like Fisher Communications Inc., an innovative local media company with TV, radio, Internet and mobile operations, are striving to understand their online and offline audience in order to better leverage their content and advertising inventory. Nielsen analysis revealed that for local markets, station websites may contribute added reach to both early and late news broadcasts, and the results are not insignificant.

According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

While other countries in the region and around the globe have been affected by significant economic uncertainty, Indonesia’s economy is running at full bore, with a rapidly expanding middle class that is now the third-largest in the world.

Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free.

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to Nielsen.

Nielsen looks at the the most-watched TV programs during 2011