Comments on: Weathering the Storm: Asia Pacific Ad Spend Holds its Own http://blog.nielsen.com/nielsenwire/global/weathering-the-storm-asia-pacific-ad-spend-holds-its-own/ Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 16:43:48 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Patrick http://blog.nielsen.com/nielsenwire/global/weathering-the-storm-asia-pacific-ad-spend-holds-its-own/comment-page-1/#comment-9283 Patrick Sat, 06 Jun 2009 23:56:23 +0000 http://blog.nielsen.com/nielsenwire/?p=11348#comment-9283 Your findings only compared 2008 vs 2007; however, economic downturn (financial tsunami) was only hitting more evidently in APAC after the 4th Q 2008 (upon the bailouts and bankruptcies such as AIG, Lehman Brothers, etc...). It would be more realistic to look at Jan - June (2007 vs. 2008 vs. 2009) to recognize a more accurate read for APAC. Also, a monthly tracking of data will reveal the trend with more insights. Lastly, ad spend was only one of the indicators; additional findings on consumer spending behavior, consumer confidence index and inflation level would be more conclusive. Your findings only compared 2008 vs 2007; however, economic downturn (financial tsunami) was only hitting more evidently in APAC after the 4th Q 2008 (upon the bailouts and bankruptcies such as AIG, Lehman Brothers, etc…). It would be more realistic to look at Jan – June (2007 vs. 2008 vs. 2009) to recognize a more accurate read for APAC. Also, a monthly tracking of data will reveal the trend with more insights. Lastly, ad spend was only one of the indicators; additional findings on consumer spending behavior, consumer confidence index and inflation level would be more conclusive.

]]> By: Poochee http://blog.nielsen.com/nielsenwire/global/weathering-the-storm-asia-pacific-ad-spend-holds-its-own/comment-page-1/#comment-8179 Poochee Tue, 05 May 2009 04:51:43 +0000 http://blog.nielsen.com/nielsenwire/?p=11348#comment-8179 Re: Over the next few days, Nielsen Wire will dig deeper into the numbers for Australia and New Zealand, East Asia, Southeast Asia and India. Why is Australia so sadly missing in this study? It's coming? Why later than even NZ? Re: Over the next few days, Nielsen Wire will dig deeper into the numbers for Australia and New Zealand, East Asia, Southeast Asia and India.

Why is Australia so sadly missing in this study? It’s coming? Why later than even NZ?

]]> By: Ad spending in Asia in double digit growth in most markets for 2008 | Shortcast opinions and ideas http://blog.nielsen.com/nielsenwire/global/weathering-the-storm-asia-pacific-ad-spend-holds-its-own/comment-page-1/#comment-8173 Ad spending in Asia in double digit growth in most markets for 2008 | Shortcast opinions and ideas Mon, 04 May 2009 23:50:11 +0000 http://blog.nielsen.com/nielsenwire/?p=11348#comment-8173 [...] Source: nielsen.com [...] [...] Source: nielsen.com [...]

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