May 4, 2010
Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S.
Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.
| Global Traffic To Social Networking Sites (Home & Work) | |||
|---|---|---|---|
| Metric | Mar-08 | Mar-09 | Mar-10 |
| Unique Audience (000) | 214,218 | 261,740 | 313,690 |
| Total Minutes (000) | 28,577,539 | 55,703,031 | 113,061,590 |
| Time per Person (hh:mm:ss) | 2:13:24 | 3:32:49 | 6:00:25 |
| Source: The Nielsen Company | |||
NOTE: Effective with June 2009 data reporting, Nielsen has made several enhancements to the U.S. NetView service. For some sites, trending of previously-reported data with current results may show percentage differences attributable to this methodology change and should only be compared directionally.
For press inquiries or for more information on this article contact Nielsen
Tags: Facebook, global web usage, LinkedIn, MySpace, social networking, social networks, Twitter, web traffic
