http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Mon, 08 Feb 2010 22:51:01 +0000 http://backend.userland.com/rss092 en According to preliminary results from The Nielsen Company, CBS's broadcast of Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers, making it the most watched Super Bowl of all time. The game was viewed in 51.7 million households, making it the most watched television program of all time ... http://blog.nielsen.com/nielsenwire/media_entertainment/super-bowl-xliv-most-watched-super-bowl-of-all-time/ Nielsen found that many Super Bowl viewers like to keep one eye on their computer screens during the game. A study of simultaneous TV and Internet usage found that 12% of Super Bowl viewers last year also spent time on the web, at an average of 24 minutes per user. Nielsen ... http://blog.nielsen.com/nielsenwire/online_mobile/12-of-viewers-keep-one-eye-on-the-super-bowl-one-eye-on-the-web/ The Super Bowl offers tremendous exposure not just for the sport and its advertisers, but also for the A-list musicians who perform at halftime. A Nielsen SoundScan analysis shows that songs played during the last five Super Bowl halftime shows enjoyed an average 555% surge in sales the following week. ... http://blog.nielsen.com/nielsenwire/media_entertainment/on-average-halftime-show-performers-score-500-post-game-sales-bump/ Jon Gibs, Vice President for Insights, Online and Cross Media While we are not yet spending 90% of our time watching "glowing rectangles" as The Onion joked last year, Americans are consuming more and more video across all three screens (TV, Web, Mobile) according to our recent A2/M2 Three Screen Report. ... http://blog.nielsen.com/nielsenwire/consumer/do-we-watch-the-web-the-same-way-we-watch-tv-not-really/ Ads for social advocacy issues planned for the Super Bowl are generating more marketing buzz than traditional brands in the lead up to the game, according to an analysis released today by The Nielsen Company. Ads for the pro-life organization “Focus on the Family” featuring college football star Tim Tebow ... http://blog.nielsen.com/nielsenwire/media_entertainment/social-issues-lead-super-bowl-advertising-online-buzz/ Following a robust December, sales in the U.K. grocery retail sector were subdued in January as the expected post-Christmas lull was further depressed as a result of snow that covered much of the country in January.  The grocery sector grew 2.4 percent for the four weeks ending January 23, with ... http://blog.nielsen.com/nielsenwire/consumer/winter-weather-freezes-u-k-grocery-sales/ According to The Nielsen Company, mobile Internet traffic in December 2009 was similar to total Internet use, with the largest audiences being seen for search, e-mail and social networking. Top 10 Mobile Sites: December 2009 RANK Site Unique Audience (000) Total 62,023 1 Google Search 27,913 2 Yahoo! Mail 23,240 3 Facebook 18,832 4 Gmail 17,594 5 Weather Channel 13,836 6 MSN/Hotmail 11,043 7 ESPN 10,728 8 Google Maps 10,143 9 Yahoo! Homepage 9,752 10 AOL Email 7,272 Source: The Nielsen Company Top 10 ... http://blog.nielsen.com/nielsenwire/online_mobile/mobile-audience-mirrors-total-internet-as-search-email-social-networking-driving-traffic/ Part 5 of 5 on Healthy Eating Trends and Myths Tom Pirovano, Director of Industry Insights For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods. Although The Nielsen Company has frequently reported on healthy ... http://blog.nielsen.com/nielsenwire/consumer/u-s-healthy-eating-trends-part-v-nielsen-healthy-eating-index-debuts/ Part 4 of 5 on Healthy Eating Trends and Myths Tom Pirovano, Director of Industry Insights U.S. retailers continue to make progress in offering store brand products with health claims relevant to shoppers looking for healthier food choices. Store brands flexed their marketing muscle in the health claims arena putting impressive growth ... http://blog.nielsen.com/nielsenwire/consumer/u-s-healthy-eating-trends-part-4-store-brands-expand-healthy-offerings/ The great majority of U.S. households (9 out of 10) say they will be watching Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar, according to a new survey by The Nielsen Company. And for their home viewing, ... http://blog.nielsen.com/nielsenwire/consumer/9-in10-will-watch-super-bowl-at-home-most-will-spend-the-same-or-less-on-food-and-bev/