http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://backend.userland.com/rss092 en Glenn Peoples, Senior Editorial Analyst, Billboard For most people, Chris Anderson’s 2006 book The Long Tail marked a new way of thinking about selling goods on the Internet. Being free of the physical limits of shelf space, he predicted, would alter what people bought. For music, this would mean the ... http://blog.nielsen.com/nielsenwire/consumer/tracking-the-hits-along-the-musical-the-long-tail/ For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.  But the fact is that most Indians don’t really know which provider has the best network ... http://blog.nielsen.com/nielsenwire/global/network-quality-most-important-to-indian-mobile-customers/ Pete Blackshaw, EVP, Digital Strategic Services and Randall Beard, EVP & General Manager, Nielsen IAG Is the Super Bowl the ultimate marketing ecosystem of paid and earned media? 2010 will be huge test, as the new reality of consumer expression and cross-platform integration create a powerful new dynamic hovering ... http://blog.nielsen.com/nielsenwire/consumer/maximizing-super-bowl-advertising-roi-in-a-paid-vs-earned-media-environment/ The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams. Overall Online Video Usage (U.S.) Oct-09 Year-Over-Year Month-Over-Month Unique Viewers (000) 138,623 14.8% -0.5% Total Streams ... http://blog.nielsen.com/nielsenwire/online_mobile/viewing-of-online-video-streams-up-26-in-october/ Facebook is Top Social Networking Destination by Video Streams for the 2nd Month in a Row in October Time spent viewing video on social networking sites increased 98 percent year-over-year, from 503.8 million minutes in October 2008 to 999.4 million minutes in October 2009, according to Nielsen. In conjunction, the number ... http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-viewing-video-on-social-networking-sites-up-98-year-over-year-in-october/ According to Nielsen IAG, an ad for the NFL's female-focued clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers. http://blog.nielsen.com/nielsenwire/consumer/nfl-clothing-line-ad-tops-most-liked-recent-tv-spots/ Ken Cassar, Vice President, Industry Insights, The Nielsen Company Although retailers have been thinking about the 2009 holiday season since last January, consumers are just starting to think about their holiday plans. As we do every year, Nielsen fielded its annual holiday retail survey at the beginning of this month to get ... http://blog.nielsen.com/nielsenwire/consumer/little-holiday-cheer-ahead-for-online-retail/ Canada continues to show a steady increase in consumer confidence, with its index rising to 94, up four points since July and 10 points since April, according to The Nielsen Company.  Overall, global consumer confidence rose to 86 index points – up five points since July and almost back to ... http://blog.nielsen.com/nielsenwire/consumer/canadian-consumer-confidence-rebounds/ New data from Scarborough Research (a joint partnership with The Nielsen Company and Arbitron, Inc.) finds nearly three in four adults, nearly 171 million, in the U.S. read a newspaper - in print or online - on a weekly basis. "While our data does show that print newspaper readership is slowly ... http://blog.nielsen.com/nielsenwire/consumer/74-of-u-s-adults-read-print-news-at-least-once-a-week/ Melissa Davies, Research Director, Healthcare, Online Division On November 12-13, I took part in a Washington D.C., hearing organized by the FDA on how pharmaceutical companies can use the Internet and social media to communicate with consumers. The hearing was a source of excitement in the healthcare industry – the FDA ... http://blog.nielsen.com/nielsenwire/consumer/a-first-person-social-view-of-the-fda-hearings/