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12% of Viewers Keep One Eye on the Super Bowl, One Eye on the Web
On Average, Halftime Show Performers Score 555% Post Game Sales Bump
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Social Issues Lead Super Bowl Advertising Online Buzz
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Super Bowl Commercials 2010: Breaking Down This Year's Super Bowl Ads (ABC News)
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Businesses rush to buy up Super Bowl ad time (The Boston Globe)
AOL ranks as 5th most popular mobile internet brand (VentureBeat)
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