http://blog.nielsen.com/nielsenwire/consumer/winner-winner-chicken-dinner-top-consumer-goods-spending-trends/ Consumer Insights, News, Research & Reports Sun, 09 Jan 2011 14:10:54 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.nielsen.com/nielsenwire/consumer/winner-winner-chicken-dinner-top-consumer-goods-spending-trends/comment-page-1/#comment-20675 Weekly Intel Report | Mediatrust Blog Tue, 22 Dec 2009 15:52:03 +0000 http://blog.nielsen.com/nielsenwire/?p=18903#comment-20675 [...] consumers are still wary of spending on credit and are still acting very thrifty. The full read is HERE. Some of the relevant highlights to the performance marketing [...] [...] consumers are still wary of spending on credit and are still acting very thrifty. The full read is HERE. Some of the relevant highlights to the performance marketing [...]

]]> http://blog.nielsen.com/nielsenwire/consumer/winner-winner-chicken-dinner-top-consumer-goods-spending-trends/comment-page-1/#comment-20673 Rob Bois Tue, 22 Dec 2009 15:31:50 +0000 http://blog.nielsen.com/nielsenwire/?p=18903#comment-20673 I've been doing quite a bit of research lately looking for some glimmers of hope for 2010. I think Todd's predictions are all good ones, but in some senses this scares me a bit. With the increasing power of store brands, and the potential squeezing of smaller CPG manufacturers, are we doomed to just see increasing commoditization of FMCG? Are shoppers just so focused on price that innovation and new and innovative products are a thing of the past? I did dig up some interesting insight from A CNBC video where Allen Questrom, the former chairman and CEO of JC Penney and current Walmart board member challenges firms to innovate in a tough economy. Companies can only cut costs for so long, but to win in the long-term innovation must continue to happen. The organic category actually fared relatively well through the downturn, arguably represents the biggest "innovation" in food in the past 25 years. I don't see companies betting the bank on a single new product, but I hope the small and midsize manufacturers (who are more likely to innovate) at least keep a seat at the table until things turn around. I’ve been doing quite a bit of research lately looking for some glimmers of hope for 2010. I think Todd’s predictions are all good ones, but in some senses this scares me a bit. With the increasing power of store brands, and the potential squeezing of smaller CPG manufacturers, are we doomed to just see increasing commoditization of FMCG? Are shoppers just so focused on price that innovation and new and innovative products are a thing of the past? I did dig up some interesting insight from A CNBC video where Allen Questrom, the former chairman and CEO of JC Penney and current Walmart board member challenges firms to innovate in a tough economy. Companies can only cut costs for so long, but to win in the long-term innovation must continue to happen. The organic category actually fared relatively well through the downturn, arguably represents the biggest “innovation” in food in the past 25 years. I don’t see companies betting the bank on a single new product, but I hope the small and midsize manufacturers (who are more likely to innovate) at least keep a seat at the table until things turn around.

]]> http://blog.nielsen.com/nielsenwire/consumer/winner-winner-chicken-dinner-top-consumer-goods-spending-trends/comment-page-1/#comment-20523 MD Episode #4.3: Tales Of A Very Agency Christmass | The Marketing Diner Sat, 19 Dec 2009 16:19:50 +0000 http://blog.nielsen.com/nielsenwire/?p=18903#comment-20523 [...] Top 2010 Consumer Buying Preditions (via Nielsen) [...] [...] Top 2010 Consumer Buying Preditions (via Nielsen) [...]

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