I forwarded your article on to my directors at Circle K and this came back from the Director of Marketing:

Any information based on store size? Industry jargon of “under canopy” probably make the most sense, but we are reviewing stores with less than 1000 square feet as “Circle K Express” and determining if they should be segmented from a marketing approach.

Do you want to touch base to discuss?

Thanks,

Jackie S Wilson
Account Manager
Retail Services
The Nielsen Company
812-649-4061