December 2, 2008
In this video preview of a Dec. 4 Nielsen Online webinar: “Super Buzz or Super Blues? Maximizing Media Returns” Pete Blackshaw, EVP Digital Strategic Services, Nielsen Online, discusses how search, social media engagement, and word of mouth contribute to ROI in the Super Bowl advertising playbook.
Webinar details at Nielsen Online.
For press inquiries or for more information on this article contact Nielsen
