February 4, 2009
It’s no surprise that chocolate sales pick up around Valentine’s Day. Giving one’s sweetheart a box of chocolate candies has been associated with the holiday for generations. During Valentine’s week, consumers will buy more than 58 million pounds of chocolate candy, ringing up $345 million in sales and accounting for 5.1 percent of total annual sales according to Nielsen.
Sale of sparkling wines also pop during the week: more than $8.6 million in sales are recorded during the week, the fourth-largest holiday for sales of bubbly after New Year’s, Christmas and Thanksgiving.
For more information about Valentine’s Day chocolate and sparkling wine sales, read the entire release here.
For press inquiries or for more information on this article contact Nielsen




