Rather than raising prices, some food manufacturers are simply reducing the size of their products, FoodNavigatorUSA reported earlier this week.  A 12-ounce bag of potato chips, for example, is now more likely to be just 10 ounces.

Such strategies may minimize sticker shock at the grocery store, but are proving unpopular with U.S. consumers, according to Nielsen.

A recent study conducted by Nielsen found that consumers prefer larger sizes at a lower price per serving — rather than downsizing.

Consumers offset higer food costs by buying a product less frequently or in smaller quantities, James Russo, Vice President, Food Sector Marketing, Nielsen, told FoodNavigatorUSA.