Home » Consumer, Media + Entertainment, Online + Mobile

U.S. Top 10s and Trends for 2010

December 22, 2010

The Nielsen Company released a list of the most popular media and consumer spending trends in the U.S. for 2010, covering everything from the most popular television shows, to the most liked commercials, book sales, purchasing trends, top mobile apps and more.

Download Nielsen’s top 10s and trends in the U.S. for 2010.

Top 10 TV Programs – Single Telecast
Rank Telecast Originator Date Aired Total Persons Rating
1 Super Bowl XLIV CBS 2/7/10 36.5
2 Super Bowl XLIV Post Game CBS 2/7/10 25.8
3 Super Bowl Kick-Off CBS 2/7/10 20.8
4 FOX NFC Championship FOX 1/24/10 19.8
5 AFC Championship on CBS CBS 1/24/10 16.1
6 Academy Awards ABC 3/7/10 14.3
7 Undercover Boss CBS 2/7/10 13.2
8 FOX NFC Playoff-Sun FOX 1/17/10 12.9
9 AFC Divisional Playoff-Sun CBS 1/17/10 12.2
10 FOX NFC Wildcard Game FOX 1/10/10 11.8
Source: The Nielsen Company.
*Top Telecasts: Note: Data from January 1, 2010 – November 28, 2010. Persons 2+ Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.
Top 10 TV Programs – Regularly Scheduled
Rank Program Originator Total Persons Rating
1 American Idol -Tuesday FOX 7.9
2 American Idol -Wednesday FOX 7.5
3 Dancing with the Stars ABC 7.1
4 NBC Sunday Night Football NBC 7.0
5 Dancing w/Stars Results ABC 5.5
6 Sunday Night NFL Pre-Kick NBC 5.3
7 NCIS CBS 5.0
8 NFL Regular Season L ESPN 4.9
9 Survivor: Heroes-Villains CBS 4.3
10 NCIS: Los Angeles CBS 4.2
10 Two and a Half Men CBS 4.2
Source: The Nielsen Company.
*Top Primetime programs: Note Data from January 1, 2010 – November 28, 2010, regularly scheduled programs. Persons 2+ Ratings include Live and Same Day timeshifted viewing. Excludes programs with less than 4 telecasts and programs under 5 minutes.
For more insights, download Nielsen reports and webinars, or contact us.
Tags: , , , , , , ,

Related Posts

  • jessica

    It may be some technicality but THE SUPER BOWL being 3 shows doesn't fit with the 'common man' approach to watching it. Also, you might want to check that out because if a single ep of the reality series Undercover Boss is in the Top 10 then i know of a few other NCIS and AI eps that would kick the football out of that list. If the Undercover Boss ep is counted different due to being shown after the Super Bowl then that would make it essentially part of the Super Bowl collective; 9 football shows and the Oscars. If not, then the list is grossly flawed.

    Does this include repeat broadcasts or only new episodes? If only new then NCIS should have a 6.4 rating not a 5.0 rating.

  • http://SmallBusinessSchool.org Bruce Camber

    A couple of years ago, Nielsen reported that the Average Business Person views 1522 Web Pages per Month. I wonder if that has double since 2008? I bet it has. I would not be surprised if it is over 5000.

  • MrTuktoyaktuk

    Are these just US originated telecasts? World Cup final would be third on the top ten by total US viewers. US v Ghana and US v England would probably make the list too.

blog comments powered by Disqus