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	<title>Comments on: Telecom Sees Lift from Kindle and Other Alternative Sources</title>
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	<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/</link>
	<description>Consumer Insights, News, Research &#38; Reports</description>
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		<title>By: TT</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8943</link>
		<dc:creator>TT</dc:creator>
		<pubDate>Thu, 28 May 2009 14:28:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8943</guid>
		<description>Keep in mind that Sprint doesn&#039;t have to provide a device subsidy, render bills, or provide care for these subs, which are significant cost drivers associated with their &quot;normal&quot; subs.  Also, it is pretty unlikely that people download books while driving at busy hour.  The $2 (or whatever it is) is effectively pure profit.</description>
		<content:encoded><![CDATA[<p>Keep in mind that Sprint doesn&#8217;t have to provide a device subsidy, render bills, or provide care for these subs, which are significant cost drivers associated with their &#8220;normal&#8221; subs.  Also, it is pretty unlikely that people download books while driving at busy hour.  The $2 (or whatever it is) is effectively pure profit.</p>
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		<title>By: LOTD for May 27 &#171; Link Collection</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8921</link>
		<dc:creator>LOTD for May 27 &#171; Link Collection</dc:creator>
		<pubDate>Thu, 28 May 2009 00:09:49 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8921</guid>
		<description>[...] The good news for Sprint is that the Kindle provided the majority of their new subscribers&#8230;the bad news is that they get only $2 per month in revenue from Kindle subscribers while they get $56 per month for their average postpaid subscriber: http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sou... [...]</description>
		<content:encoded><![CDATA[<p>[...] The good news for Sprint is that the Kindle provided the majority of their new subscribers&#8230;the bad news is that they get only $2 per month in revenue from Kindle subscribers while they get $56 per month for their average postpaid subscriber: <a href="http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sou.." rel="nofollow">http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sou..</a>. [...]</p>
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		<title>By: Kindle users earn Sprint $2/month, HP&#8217;s eReader &#171; Kindle 2 Review &#8211; Kindle DX Review, Books</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8919</link>
		<dc:creator>Kindle users earn Sprint $2/month, HP&#8217;s eReader &#171; Kindle 2 Review &#8211; Kindle DX Review, Books</dc:creator>
		<pubDate>Wed, 27 May 2009 23:06:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8919</guid>
		<description>[...] Kindle users earn Sprint $2/month, HP&#8217;s&#160;eReader  Posted on May 27, 2009 by switch11   * GigaOm says that the Average Revenue Per Month Sprint makes from Kindle owners is around $2 (originally from Nielsen Wire). [...]</description>
		<content:encoded><![CDATA[<p>[...] Kindle users earn Sprint $2/month, HP&#8217;s&nbsp;eReader  Posted on May 27, 2009 by switch11   * GigaOm says that the Average Revenue Per Month Sprint makes from Kindle owners is around $2 (originally from Nielsen Wire). [...]</p>
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		<title>By: Ajay</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8916</link>
		<dc:creator>Ajay</dc:creator>
		<pubDate>Wed, 27 May 2009 20:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8916</guid>
		<description>Very interesting nuggets about the Kindle. As connected devices like Kindle grow, operators will have a tendency to include those numbers in subscriber counts. I guess then then the industry will have to update current thinking about the equations between the topline, subscriber numbers and ARPU.

Question - Any estimates on the cost of acquisition for a Kindle (and other M2M) subscriber for Sprint?</description>
		<content:encoded><![CDATA[<p>Very interesting nuggets about the Kindle. As connected devices like Kindle grow, operators will have a tendency to include those numbers in subscriber counts. I guess then then the industry will have to update current thinking about the equations between the topline, subscriber numbers and ARPU.</p>
<p>Question &#8211; Any estimates on the cost of acquisition for a Kindle (and other M2M) subscriber for Sprint?</p>
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		<title>By: Kindle earning Sprint just $2 in ARPU/month? - Telecom Timeout</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8912</link>
		<dc:creator>Kindle earning Sprint just $2 in ARPU/month? - Telecom Timeout</dc:creator>
		<pubDate>Wed, 27 May 2009 18:58:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8912</guid>
		<description>[...] Amazon Kindle users, but those same metrics don&#8217;t look so pretty when Nielson breaks down the estimated Kindle ARPU for Sprint: Just $2, compared to approximately $56 to Sprint&#8217;s average post-paid phone service [...]</description>
		<content:encoded><![CDATA[<p>[...] Amazon Kindle users, but those same metrics don&#8217;t look so pretty when Nielson breaks down the estimated Kindle ARPU for Sprint: Just $2, compared to approximately $56 to Sprint&#8217;s average post-paid phone service [...]</p>
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		<title>By: Kindle - дополнительные бонусы для операторов : RUcontent.RU</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8902</link>
		<dc:creator>Kindle - дополнительные бонусы для операторов : RUcontent.RU</dc:creator>
		<pubDate>Wed, 27 May 2009 09:53:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8902</guid>
		<description>[...] пишет, что в условиях кризиса операторы находят [...]</description>
		<content:encoded><![CDATA[<p>[...] пишет, что в условиях кризиса операторы находят [...]</p>
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		<title>By: Amazon Kindles Good For Telcos, Bad for ARPU</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/telecom-sees-lift-from-kindle-and-other-alternative-sources/comment-page-1/#comment-8881</link>
		<dc:creator>Amazon Kindles Good For Telcos, Bad for ARPU</dc:creator>
		<pubDate>Tue, 26 May 2009 22:16:09 +0000</pubDate>
		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=12096#comment-8881</guid>
		<description>[...] help carriers grow their subscriptions at the expense of annual revenue per user, according to a report out today from Nielsen. The audience tracking company also follows wireless subscriptions and, in its analysis of [...]</description>
		<content:encoded><![CDATA[<p>[...] help carriers grow their subscriptions at the expense of annual revenue per user, according to a report out today from Nielsen. The audience tracking company also follows wireless subscriptions and, in its analysis of [...]</p>
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