December 17, 2009
The overall advertising environment in 2009 was fairly gloomy with slashed budgets and revised strategies to address the new reality. However, that didn’t stop the industry from evolving, and the lessons learned will likely pay-off in the year ahead. For example, advertisers started to look at the need for accountability metrics beyond the simple “click-through” and on to campaign-specific performance. They also started to embrace burgeoning social networks and consumer generated media to bring consumers closer to a product or brand.
Top Advertising Trends for 2010
- Optimizing media convergence is a top priority. A better understanding of media convergence will manifest in order to deliver a better return on investment. The ability to accurately measure activity and link online ads to offline purchasing behavior will be critical.
- New models emerge to take advantage of smartphones. Accurate mobile measurement will be required to stay head of the snowballing growth of that media platform.
- More cross-media ad campaigns surface. The massive growth of online video games played and shared online leads the way for more successful interactive and cross-media advertising campaigns to appear. Growth in the adoption of this innovative advertising across screens and activities will increase.
- Commercialization of social networking hubs increase. Social media will provide a new sales channel for establishing product awareness and commercializing brands to better support traditional advertising or text-based ads.
- More interesting and interactive online ads appear. Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development.
2010 U.S. Outlook
Part 1: Cross Media
- Big Screen, Smart Screen, Small Screen: Top 5 Cross-Media Trends
- You Can Take It With You: Future Trends In Media
Part 2: Consumer
- Winner Winner Chicken Dinner – Top 5 Consumer Goods Spending Trends
- Innovation Creates Opportunities for CPG Growth
- Aging Puts a Wrinkle in U.S. Marketplace
For more: Contact The Nielsen Company or read about our global consumer & media expertise.
Tags: advertiser solutions, advertising, click through, cross-media, media convergence, social media, social networks
[...] the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are: 1. Optimizing media convergence is a top [...]
[...] Here’s a look at their top 5 trends from the Nielsen blog: [...]
[...] on where we’re headed next year. Nielsen just released it’s 2009 wrap-up, and its projections for the top advertising trends for 2010. In 2009, budgets were slashed, social media networks and [...]
[...] the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are: 1. Optimizing media convergence is a top [...]
[...] 12. Television will be the most watched, most influencial medium in America. Google will have a strategy to buy a network. TV will see a resurgence on many fronts, most notably advertising. [...]
[...] For example, advertisers started to look at the need for accountability metrics beyond the simple “click-through” and on to campaign-specific performance. They also started to embrace burgeoning social networks and consumer generated media to bring consumers closer to a product or brand……[read entire story] [...]
Leave your response!
Featured Insights
Recent Stories
Monthly Archive
Top Ads
Most Commented